作为文化现象的消费与流通过程中的商家文化战略
发布时间：2018-10-19 16:33
【摘要】：新古典经济学将经济活动的最基本单元——人假定为一个理性经济人,将人的欲望作为一个给定条件来处理,因而在此基础上发展起来的消费理论无法解释充满不确定性的现实经济世界。本文在现代流通关于人的欲望的理解基础上,阐释了作为文化现象的消费新概念,并探讨了在流通过程中商家实施文化战略的问题。
[Abstract]:Neo-classical economics assumes the most basic unit of economic activity, that is, human beings as a rational economic person, and treats human desires as a given condition. Therefore, the consumption theory developed on this basis cannot explain the uncertain real economic world. Based on the understanding of human desire in modern circulation, this paper expounds the new concept of consumption as a cultural phenomenon, and probes into the problem of implementing cultural strategy in the process of circulation.
【作者单位】： 中国人民大学商学院;淮海工学院;
【基金】：国家社科基金重点项目(11AJY001) 江苏省高校“青蓝工程”资助项目
【分类号】：F014.5
，
本文编号：2281702
[Abstract]:Neo-classical economics assumes the most basic unit of economic activity, that is, human beings as a rational economic person, and treats human desires as a given condition. Therefore, the consumption theory developed on this basis cannot explain the uncertain real economic world. Based on the understanding of human desire in modern circulation, this paper expounds the new concept of consumption as a cultural phenomenon, and probes into the problem of implementing cultural strategy in the process of circulation.
【作者单位】： 中国人民大学商学院;淮海工学院;
【基金】：国家社科基金重点项目(11AJY001) 江苏省高校“青蓝工程”资助项目
【分类号】：F014.5
，
本文编号：2281702
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