天津海事局北方海区水上通信业务发展战略研究

发布时间：2018-01-03 10:17

本文关键词：天津海事局北方海区水上通信业务发展战略研究　出处：《河北工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：以渤海、渤海海峡和黄海北部和中部水域为主的北方海区，包括天津、大连、营口、秦皇岛、烟台、青岛六个通信中心，为辖区内用户提供遇险通信值守、安全信息播发及公众通信等业务，是天津海事局的主要业务。随着航运业的发展，其对信息化手段的依赖程度也越来越高，信息化已成为新世纪实现航运业优化升级和结构调整的重要手段；同时北方海区沿海港口的不断发展，所辖海域船舶流量的不断增加，必将对北方海区通信中心在保障水上航行安全方面提出更高的要求；尤为重要的是，海洋强国战略实施、海洋管理新格局构建、通信技术进步、业内外对手的竞争、国家对北方海区通信资源的整合，给水上通信业务的发展带来了重大战略机遇和挑战。因此，传统的战略模式已经不能满足形势的发展，亟需一种新的战略模式来适应当前的发展。本文以所在单位水上通信业务发展为研究对象，重点分析了业务的内外部环境，结合在MBA阶段所学的战略决策理论，运用PEST分析法、波特五力模型、价值链理论、系统分析法、对比分析法等企业研究方法，按照“背景介绍—业务外部环境分析—业务内部竞争力环境分析—战略决策—措施保障”的思路，得出企业发展的优势、劣势、机遇、威胁（SWOT），据此确立企业的发展的SO组合战略。北方海区水上通信业务承担着辖区遇险值守和安全信息播发的保障任务，是一项具有先导性、战略性、基础性、服务性的业务，，也是全球海上遇险与安全系统的重要组成部分，是弥补卫星通信能力不足的重要手段，在保障水上交通安全和人命救助中发挥了重要作用，并将在今后国家海洋强国战略中继续发挥积极作用。深入分析水上通信业务发展现状，制订相应的发展战略，确保水上通信业务科学发展，是本文研究的意义所在。
[Abstract]:In Bohai, the Bohai Strait and Northern and central the Yellow Sea waters. The northern sea area, including Tianjin, Dalian, Yingkou, Qinhuangdao, Yantai, Qingdao six communication center, to provide emergency communication on duty is within the jurisdiction of the user, and the public security information broadcast and communications services, is the main business of Tianjin maritime bureau. Along with the development of shipping industry and its dependence on information technology is more and more high, information technology has become an important means to realize the upgrading and structural adjustment and optimization of the shipping industry in the new century; at the same time, the northern sea area of coastal port development, increasing sea area under the jurisdiction of ship traffic, will be more on the Northern Sea Communication Center proposed in the water safety of navigation the requirements; in particular, the implementation of the marine strategy to build a new pattern of ocean management, communication technology progress, industry competition, the state of North Sea communication information The source of water supply integration, development business communication brought great strategic opportunities and challenges. Therefore, the strategy of the traditional model can not meet the development of the situation, we need a new strategy to adapt to the current development. With the development of communication business unit of water as the research object, analyzes the internal and external business the Ministry of environment, combined with the strategic decision theory in the MBA stage, the use of PEST analysis, Potter five forces model, value chain theory, system analysis, comparative analysis and other research methods of enterprises, in accordance with the "background - business environment analysis, business environment analysis and internal competitive strategic decision - Safeguard Measures" ideas the development of enterprises, advantages, disadvantages, opportunities and threats (SWOT), to establish a SO combination strategy of enterprise development.
North sea water communication business area undertakes the duty and distress safety information broadcast security task, is a pioneering, strategic, fundamental, service business, and also global maritime distress and safety system is an important part of satellite communication is an important means to make up the lack of security, in the water traffic safety and salvage of human life has played an important role, and will continue to play a positive role in the future of national marine strategy. In depth analysis of water communication business development, formulate the corresponding development strategy, to ensure water communication business of scientific development, is the significance of this study.

【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F552.6

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