基于模糊综合评价法的航空公司信用评价研究

发布时间：2018-01-13 23:33

本文关键词：基于模糊综合评价法的航空公司信用评价研究　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：在经济高速发展的今天，航空公司的发展突飞猛进，航空公司在经历了价格竞争和服务竞争之后，进入了信用竞争。航空公司的特征决定了其信用的重要性，这不仅仅是因为航空公司的形象，而是飞行风险决定的，所以航空公司更应关注自己在顾客心目中的信用形象，研究航空公司的信用评价体系是极具现代意义。本文以我国航空公司信用评价为研究对象，整理总结了航空公司的发展现状及国内外信用评价的研究现状，分析了航空公司信用影响因素，通过专家访谈、问卷调查及文献研究为根据，构建我国航空公司信用评价指标体系并建立了相应的评价模型。首先论述了本文的研究背景，总结梳理航空公司的发展及信用评价的国内外研究综述。对基础的理论的梳理，研究信用及企业信用的相关概念及评价方法，详细分析了信用的涵义，企业信用实现的内在及外在的条件，，并比较分析了各类主流的企业信用的评价方法。通过对企业及面向顾客的航空公司信用影响因素进行分析，在已有的企业的信用因素影响的研究下，对面向顾客的航空公司信用影响因素展开讨论，将顾客的评价细化为服务质量、心理倾向、口碑及社会责任四个角度。结合企业及航空公司的特点，参考企业信用评价，并采用专家意见法，构建了我国航空公司信用评价指标体系。详细介绍了不同层次的各个指标的含义以及各个指标在信用评价体系中的具体作用。运用模糊综合评价的原理，并结合层次分析法实现数据的处理计算。从而确定航空公司信用评价模型，并通过案例证明了模型的有效性，具有理论与实践意义。
[Abstract]:Nowadays, with the rapid development of economy, the development of airlines is advancing by leaps and bounds. After experiencing price competition and service competition, airlines enter credit competition. The characteristics of airlines determine the importance of their credit. This is not only because of the image of the airline, but also decided by the flight risk, so airlines should pay more attention to their own credit image in the eyes of customers. It is of great modern significance to study the credit evaluation system of airlines. This paper takes the domestic airline credit evaluation as the research object, summarizes the development situation of the airline company and the domestic and foreign research status of the credit evaluation, analyzes the influencing factors of the airline credit, through the expert interview. On the basis of questionnaire survey and literature study, this paper constructs the credit evaluation index system of Chinese airlines and establishes the corresponding evaluation model. First of all, this paper discusses the research background, summarizes the development and credit evaluation of carding airlines at home and abroad, combing the basic theory, research credit and enterprise credit related concepts and evaluation methods. The meaning of credit and the internal and external conditions of enterprise credit realization are analyzed in detail. Through the analysis of the enterprise and the customer oriented airline credit impact factors, under the existing enterprise credit factors research. This paper discusses the influencing factors of customer oriented airline credit, and classifies customer evaluation into four aspects: service quality, psychological tendency, word-of-mouth and social responsibility, combined with the characteristics of enterprises and airlines. Refer to the enterprise credit evaluation, and adopt the expert opinion method. This paper constructs the credit evaluation index system of Chinese airlines, introduces the meaning of each index of different levels and the concrete function of each index in the credit evaluation system in detail, and applies the principle of fuzzy comprehensive evaluation. Finally, the model of airline credit evaluation is determined, and the validity of the model is proved by a case study, which is of theoretical and practical significance.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F562.6

【参考文献】