MS公司发展战略研究

发布时间：2018-01-15 11:15

本文关键词：MS公司发展战略研究　出处：《安徽大学》2014年硕士论文　论文类型：学位论文

更多相关文章： MS公司 战略管理 PEST SWOT

【摘要】：物流在国家、地区、企业、人民生活中的重要性日趋明显。大到国家贸易,小到普通人的网络购物,都离不开物流。对物流业的需求越来越大,物流的发展也越来越快。现代物流不是以往意义上的货物运输,而是通过先进的信息手段和完善的管理技术,降低企业的生产经营成本,减少不必要的浪费,提高劳动生产率,提高市场竞争力,创造利润。MS公司是一家主营业务涉及交通运输、仓储配送、货运代理和多式联运的企业,虽意识到导入现代物流的重要性,也开展相关活动,但是从总体上看,各方面的推进工作进展不快,离实质性现代物流差距甚远。结合PEST分析、SWOT分析、战略管理相关理论,以MS公司为案例,研究MS公司的发展战略。全文安排七章：第一章引言,介绍本文的研究背景和意义、研究内容、研究思路和方法等。第二章理论基础,介绍战略管理及PEST、 SWOT等理论。第三章MS公司发展状况,包括公司简介和业务等。第四章MS公司外部环境分析,分别从政治法律环境P、经济环境E、社会环境S、技术环境T、行业环境进行分析。第五章MS公司SWOT分析,首先列举MS公司存在的优势S、劣势w、机会o、威胁T,然后进行战略分析。第六章分别从指导思想、目标、任务、重点、措施五个方面研究MS公司的发展战略。第七章结论。
[Abstract]:Logistics is becoming more and more important in national, regional, enterprise and people's life. As far as national trade, small to ordinary people's network shopping, can not do without logistics. The demand for logistics industry is growing. The development of logistics is also getting faster and faster. Modern logistics is not the goods transportation in the past, but through advanced information means and perfect management technology, reduce the cost of production and management of enterprises, reduce unnecessary waste. Increasing Labor Productivity, improving Market Competitiveness, generating profits. Ms is a major business enterprise involved in transportation, warehousing and distribution, freight forwarders and multimodal transport. Although we realize the importance of introducing modern logistics, we also carry out related activities, but on the whole, the progress of the various aspects of the promotion work is not fast, which is far away from the substantial modern logistics. Combined with PEST analysis, strategic management theory, taking MS Company as a case, the paper studies the development strategy of MS Company. The thesis is divided into seven chapters: the first chapter is the introduction. This paper introduces the research background and significance, research content, research ideas and methods. Chapter 2, the theoretical basis, strategic management and pest, SWOT and other theories. Chapter 3, the development of MS Company. Including the company profile and business. Chapter 4th MS company external environment analysis, respectively from the political and legal environment, economic environment, social environment, economic environment, technical environment T. Industry environment analysis. 5th chapter MS company SWOT analysis, the first list of MS company strengths, weaknesses, opportunities, threats, then strategic analysis. 6th chapter respectively from the guiding ideology. Research on the development strategy of MS Company from five aspects: objectives, tasks, emphases and measures. Chapter 7th conclusion.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F552.6;F259.23

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