X企业高速公路服务区经营模式研究

发布时间：2018-01-31 15:43

本文关键词： 服务区经营模式综合评价 TOPSIS　出处：《武汉理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：高速公路是现代经济社会发展的重要基础设施,随着我国高速公路网的发展和完善,高速公路及其沿线产业规模不断扩大,发展前景广阔。作为高速公路的附属设施,服务区在整个高速公路运营管理系统中占有重要地位,经营价值逐步凸显。交通部对此也比较重视,于2009年发布了相关指导意见,为高速公路的服务业指明了方向,做出了政策保障。该意见包括服务区的前期规划、规模大小、建设程序以及后期的管理运营等。高速公路经营企业是市场经济的产物。在国家新一轮投融资体制改革的背景下,X企业经历了组建和成长,肩负着湖北省部分高速公路路域资产经营的使命。服务区的经营是X企业经营业务中占据比重最大的板块,本文即对X企业所辖高速公路服务区展开研究,通过对其公司现状和目前常见经营模式的分析、评价,指出X企业应采取的较优的经营模式。具体内容包括： 1、从实际情况出发,对X企业所管理的服务区进行了概括,并分析其经营管理中存在的不足之处。 2、列举分析目前常见的高速公路服务区经营模式,将韩国、法国以及台湾、辽宁、江西等国内外成熟模式进行了分析概括,指出X企业可采用的经营模式,并对此加以简单比对。 3、归纳总结可对经营模式进行评价的多种方法,选择模型,建立具体的评价指标体系,涉及财务、顾客评价、内部业务、成长性等14项具体指标。 4、引入实证分析,运用TOPSIS——熵权法,对多种经营模式进行评价,在指标权重确立的过程中,运用变异系数法加以对比,对可选模式进行排序,选择适合X企业的经营模式。 5、综合分析评价结果,针对X企业已有和新增的高速公路服务区分别提出合理经营模式,并提出X企业服务区业务经营的具体实施建议。通过上述研究,为X企业服务区经营业务提供方向,也为相近行业经营模式的选择提供一定的参考。
[Abstract]:The highway is an important infrastructure of modern economic and social development, with the development and perfection of our country's highway network, highway and the industry continues to expand the scale of development prospects. As the ancillary facilities of expressway service area, occupies an important position in the whole expressway management system, business value gradually prominent. The Ministry of transportation are also more attention, on 2009 issued relevant guidance, pointed out the direction for the expressway service industry, make policy support. The views include pre planning, service area size, construction procedure and post management.
Highway management enterprise is the product of the market economy. In the new round of national investment and financing system reform under the background of X company has experienced the formation and growth of Hubei province shouldering part of Expressway Asset Management mission. The service area is heavier than the largest business segment occupies X business, this paper is on the X companies under the jurisdiction of the expressway service area is studied, through the evaluation of the status of the company and the analysis of common business model, X pointed out that enterprises should take advantages of the business model. The specific contents include:
1, from the actual situation, the service areas managed by X enterprises are summarized, and the shortcomings of their management and management are analyzed.
2, list and analyze the common operation mode of expressway service area. Analyze and summarize the mature models of Korea, France, Taiwan, Liaoning and Jiangxi at home and abroad, and point out the business models that X enterprises can adopt, and compare them briefly.
3, summarize various ways to evaluate business models, select models, and set up specific evaluation index system, involving 14 specific indicators, including finance, customer evaluation, internal business and growth.
4, we introduce the empirical analysis and use the TOPSIS entropy method to evaluate the diversified business models. In the process of index weight establishment, we use the coefficient of variation method to compare, select the optional modes, and choose the business models suitable for X enterprises.
5, based on the comprehensive analysis and evaluation results, a reasonable operation mode is proposed for the existing and new expressway service areas of X enterprises, and the specific implementation suggestions for X business area service business are put forward.
Through the above research, it provides the direction for the operation of the X enterprise service area, and also provides some reference for the choice of the operation mode of the similar industry.

【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F542

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