基于TBM的天津外代核心竞争力评价研究

发布时间：2018-02-16 06:28

本文关键词： 全面均衡管理体系(TBM) 核心竞争力天津外代　出处：《大连海事大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着世界的发展变化,竞争加剧,产品生命周期的缩短以及全球经济一体化的加强,企业的成功不再归功于短暂的或偶然的产品开发或灵机一动的市场战略,而是企业核心竞争力的外在表现，因此,提高企业核心竞争力已经迫在眉睫。船舶代理企业作为港口物流发展的领头军,为海洋运输业的发展发挥着重要作用。作为国家综合交通体系中不可缺少的组成部分,受到中国加入世界贸易组织的影响,船舶代理行业逐渐从垄断转向开放,代理企业在经历了独家经营—有限竞争—完全竞争的洗礼后,其核心竞争力也发生了根本的变化。船舶代理企业要想在开放后日益激烈的竞争中保持并扩大自己的市场份额,必须利用自身优势,重新审视面临的机遇与挑战,不断完善与提升自身的核心竞争力。而全面均衡管理(TBM)是一种来自港口企业实际管理的经验总结,是一种适用于港口行业探索性的管理体系,是一套适合港口企业发展的理念及方法的总和,能很好的整合船舶代理企业的相关资源,完善其技术能力,提高其竞争力,使之更好更快的发展。本文结合天津外代的特点,围绕全面均衡管理体系(TBM)是否可以适应船舶代理企业的发展需要,从而提升其核心竞争力展开研究。文章首先介绍了船舶代理企业核心竞争力的特点和全面均衡管理的基础理论知识；其次通过天津外代外部环境、优势、劣势、机遇、挑战的SWOT分析,得出提升其核心竞争力的重要性；再次对其无形资产、内部资源、市场客户、业务类型四个方面的核心竞争力进行了评价,从而构建出基于TBM的天津外代核心竞争力模型；然后依据模型中的指标体系,通过和自己及竞争对手比较后的实证结果进一步分析出全面均衡管理体系是否已经提高了天津外代的核心竞争力并得出结论；最后层层分析,提出此体系在天津外代经营管理中的需改进的措施,以期使其长期立于不败之地。
[Abstract]:As the world evolves, competition intensifies, product life cycles shorten, and global economic integration increases, the success of enterprises no longer owes their success to temporary or accidental product development or brainstorming market strategies. It is the external performance of the core competence of the enterprise, therefore, it is urgent to improve the core competence of the enterprise. As the leading force in port logistics development, ship agency enterprises play an important role in the development of marine transportation industry. As an indispensable part of the national comprehensive transportation system, ship agency enterprises are influenced by China's accession to the World Trade Organization (WTO). The ship agency industry has gradually changed from monopoly to opening up. After experiencing the baptism of exclusive operation, limited competition and complete competition, the agency enterprises have experienced the baptism of exclusive operation, limited competition and complete competition. In order to maintain and expand its market share in the increasingly fierce competition after opening up, shipping agency enterprises must take advantage of their own advantages and re-examine the opportunities and challenges they face. Constantly improve and enhance their core competitiveness. TBMis a summation of experience from the actual management of port enterprises, is a kind of exploratory management system suitable for port industry, and is the sum of a set of ideas and methods suitable for the development of port enterprises. It can integrate the related resources of the shipping agent, improve its technical ability, improve its competitiveness, and make it develop better and faster. According to the characteristics of Tianjin outgeneration, this paper focuses on whether TBMcan adapt to the development needs of shipping agency enterprises. Firstly, this paper introduces the characteristics of the core competence of shipping agency enterprises and the basic theoretical knowledge of overall balanced management; secondly, through Tianjin external environment, advantages, disadvantages, opportunities, Based on the SWOT analysis of the challenge, the importance of improving its core competence is obtained, and the core competitiveness of its intangible assets, internal resources, market customers and business types is evaluated again. In order to construct the model of Tianjin external core competence based on TBM, and then according to the index system in the model, By comparing with myself and competitors, the paper further analyzes whether the overall equilibrium management system has improved the core competitiveness of Tianjin outgeneration and draws a conclusion. The paper puts forward the measures to be improved in Tianjin's external management, in order to make the system remain invincible for a long time.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.7;F259.27

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