高速公路出行信息服务平台商业模式探讨

发布时间：2018-02-16 11:11

本文关键词： 高速公路出行信息服务平台商业模式 G au B to C　出处：《北京邮电大学》2013年硕士论文　论文类型：学位论文

【摘要】：高速公路的发展程度直接影响一个国家的经济发展速度。高速公路的建设就是为了服务于行驶在其上的出行者,只有让他们能有快速、安全、舒适的完成出行旅程,才是高速公路服务的最根本目的。而高速公路出行信息服务平台就是本着服务于民的宗旨,为所有出行者提供其所需的出行信息。对于高速公路的管理,一直是以国家政府部门投资、管理为主。由于政府部门在市场化管理方面存在一定的缺失,导致已建平台出现了“大投入和小产出”的情况。为了打破这种局面,就需要寻找一条适合平台发展的商业模式创新的道路,而这一课题至今还鲜有研究。出于以上考虑,本文将影响高速公路出行信息服务平台各要素重新进行梳理,推出适合现今高速公路出行信息服务平台的商业模式——G au B to C商业模式。并运用商业模式定义理论,从定位、业务系统、关键资源能力、盈利模式和企业价值五个方面对G au B to C商业模式进行了详细的分析和论证。其中特别依据每种盈利模式的成本和收益方式,来分析其所对应的服务模式和收费模式。此外,本文还根据SWOT模型对G au B to C商业模式进行分析,提出G au B to C商业模式发展策略建议。
[Abstract]:The level of highway development directly affects the speed of a country's economic development. The highway construction is designed to serve travelers who travel on it, only if they can complete their journey quickly, safely and comfortably. Expressway travel information service platform is to provide all travelers with the necessary travel information in line with the purpose of serving the people. As for the management of highways, it has always been the investment and management of the state government departments. Because the government departments have certain deficiencies in market-oriented management, In order to break this situation, it is necessary to find a way to innovate the business model suitable for the development of the platform, which has not been studied yet. In view of the above considerations, this paper will influence the expressway travel information service platform elements to rearrange, A business model suitable for today's expressway travel information service platform, G au B to C business model, is developed. The definition theory of business model is used to define the business model, from the perspective of positioning, business system, and key resource capabilities. In this paper, the G au B to C business model is analyzed and demonstrated from five aspects of profit model and enterprise value. In particular, according to the cost and income of each profit model, the corresponding service model and charging model are analyzed. Based on the analysis of G au B to C business model based on SWOT model, this paper puts forward the development strategy of G au B to C business model.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F542

【参考文献】