福建罗屿港口公司的发展战略研究

发布时间：2018-02-19 17:54

本文关键词： 发展战略战略实施湄洲湾港港口交通行业　出处：《福州大学》2014年硕士论文　论文类型：学位论文

【摘要】：在福建省政府大力支持省内港口开发,推进现代化海西港口群建设的大背景下,福建省罗屿港口开发有限公司(以下简称罗屿港口公司)于2012年5月正式动工建设湄洲湾港东吴港区罗屿作业区8号到15号泊位,共计8个大型散货码头及配套的港口物流园区工程,计划总投资额约为43.37亿元。截至2014年1月,9号和10号泊位工程累计完成投资2.92亿元,8号和11号到15号泊位及港口物流园区工程累计完成投资3.79亿元。但是,在工程建设取得巨大成绩的同时,我们也意识到罗屿港口公司尚未制定长远战略目标,没有构建起一套系统、科学的战略发展体系。而战略缺失将成为公司持续、健康发展的隐患。因此,以企业发展战略为研究视角,运用相关理论工具,深入分析罗屿港口公司的外部战略环境和内部资源能力,制定企业的发展思路、目标和战略规划并进行实施及控制已成为迫在眉睫的工作。本文作者在港口行业已工作五年时间,在罗屿港口公司已就职两年,见证了福建湄洲湾港和罗屿港口公司近年来的发展变化。因此,本文结合作者自身的工作和实践经验,对罗屿港口公司发展战略体系的构建进行了研究。本文首先对企业战略及战略管理的概念、企业总体发展战略理论和企业竞争战略理论进行综述,奠定了本文研究的理论基础。其次,应用PEST分析模型、波特五力分析模型和SWOT分析工具,分别对罗屿港口公司的宏观环境、行业竞争环境等外部战略环境以及罗屿港口公司的基本概况、资源能力等进行了系统分析,总结了公司当前所面临的优势、劣势、机会和威胁。接着,提出了罗屿港口公司的总体战略思路和主要战略目标,并对公司的总体发展战略、竞争战略和职能战略分别进行了设计。最后,对罗屿港口公司发展战略的实施进程进行分解细化,提出从硬件基础设施建设阶段、软实力和核心竞争力构建阶段以及多元化扩张做大做强等三个阶段有序推进,并从加强企业文化建设、合理配置人力资本、寻求政策支持和资金保障三个方面提出保障企业战略顺利实施的具体举措。此外,本文还就公司发展战略的控制和效果评估进行了探讨,并在文末作出结论和展望。本文的研究成果除了为罗屿港口公司进行发展战略体系构建提供指导外,对于湄洲湾港其他新成立的港口公司也具有一定参考借鉴意义。
[Abstract]:Against the background of the Fujian Provincial Government vigorously supporting the development of ports in the province and promoting the construction of modern Hercynian port groups, On May 2012, Fujian Luoyu Port Development Co., Ltd (hereinafter referred to as Luoyu Port Company) officially started construction of berth No. 8 to No. 15 of Luoyu Operation area in Soochow Port, Meizhou Bay. A total of 8 large bulk cargo terminals and supporting port logistics park projects, The total planned investment is about four billion three hundred and thirty-seven million yuan. As of January 2014, the total investment of berths 9 and 10 was 292 million yuan, and that of berths 8 and 11 to 15 and port logistics park was 379 million yuan. However, While the project has made great achievements, we also realize that Luoyu Port Company has not yet formulated a long-term strategic goal, has not built a system, a scientific strategic development system, and the lack of strategy will continue. Therefore, take the enterprise development strategy as the research angle, uses the related theory tool, deeply analyzes the Luoyu port company's external strategic environment and the internal resources ability, formulates the enterprise development thought, Objective and strategic planning and implementation and control have become an urgent task. The writer has been working in the port industry for five years, and at Luoyu Port Company for two years. It has witnessed the development and changes of Fujian Meizhou Bay Port and Luoyu Port Company in recent years. Therefore, this paper combines the author's own work and practical experience. This paper studies the construction of the development strategy system of Luoyu Port Company. Firstly, this paper summarizes the concepts of enterprise strategy and strategic management, the theory of enterprise overall development strategy and the theory of enterprise competition strategy. The theoretical basis of this paper is laid. Secondly, the macro environment of Luoyu Port Company is analyzed by using PEST analysis model, Porter five-force analysis model and SWOT analysis tool, respectively. The external strategic environment, such as the competition environment of the industry, the basic situation of Luoyu Port Company, the resource capability and so on, are systematically analyzed, and the strengths, weaknesses, opportunities and threats facing the company are summarized. The overall strategic thinking and main strategic objectives of Luoyu Port Company are put forward, and the overall development strategy, competition strategy and functional strategy of the company are designed respectively. The implementation process of the development strategy of Luoyu Port Company is decomposed and refined, and it is proposed that the construction of hardware infrastructure, the construction of soft power and core competitiveness, and the expansion of diversification should be carried out in an orderly manner. And from three aspects of strengthening the construction of enterprise culture, allocating human capital rationally, seeking policy support and fund guarantee, the concrete measures to ensure the smooth implementation of enterprise strategy are put forward. This paper also discusses the control and effect evaluation of the company's development strategy, and makes a conclusion and prospect at the end of the paper. The research results of this paper provide guidance for the construction of the development strategy system of Luoyu Port Company, in addition to providing guidance for the construction of the development strategy system of Luoyu Port Company. Meizhou Bay Port for other newly established port companies also have some reference significance.
【学位授予单位】：福州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F552.6

【参考文献】