天津港轮驳有限公司发展战略研究

发布时间：2018-02-28 12:30

本文关键词： 发展战略 SWOT分析战略管理对策　出处：《大连海事大学》2015年硕士论文　论文类型：学位论文

【摘要】：世界经济不断发展,呈现出快速发展的势头。随着企业发展变化,企业发展的经济格局也在做调整,许多国家企业发展经济结构与产业布局发生了巨大变化。经济快速增长,对企业发展战略化调整的需求进一步加大,对企业发展战略研究提出了新挑战。在此背景下,世界各国对于企业发展战略研究的关注度日益提升,也促进了企业发展战略的不断创新与多样化发展。战略是塑造未来的一种努力。对经济发展来说既是一门科学也是一门艺术。一方面需要给予人直觉地判断,另一方面也需要综合大量信息进行理性分析。同时战略还需要通过思考将内外部资源与能力进行协调,从而达成可执行的行动计划。战略对经济发展的意义不言而喻,本人结合工作实际获取了论文研究所需的第一手信息和相关数据资料。企业发展战略的正确与否决定了企业的成败。企业发展战略能够帮助企业实现阶段性的进步,解决阶段性的问题,只有科学的企业发展战略才能使得企业实现可持续发展。本文的研究主题是天津港轮驳有限公司发展战略,其意义在于,国内目前的研究多集中于企业战略研究,本文选择了天津港轮驳有限公司的企业发展战略作为研究目标,以案例研究的形式展开研究,进一步为这一方面的研究做了资料补充。论文的行文思路如下：第一部分是本文的写作背景、研究意义、写作思路以及论文的主要研究内容；第二部分是论文的理论基础,包括战略、战略管理的概念界定等；第三部分写的是天津港轮驳有限公司发展战略现状,通过研究分析出目前发展战略存在的问题及原因等；第四部分写的是公司内外部环境的SWOT分析；第五部分设计出天津港轮驳有限公司的发展战略；第六部分提出公司发展战略的保障措施。文章的最后对全文进行总结并对未来研究提出展望。
[Abstract]:The development of world economy, showing a momentum of rapid development. With the development and change of enterprises, the development of enterprises in economic structure adjustment, great changes have taken place in many countries enterprise development of economic structure and industrial layout. The rapid growth of economy, the enterprise development strategy adjustment needs to further increase, puts forward new challenges to the research and development strategy enterprise. Under this background, the countries all over the world for the study on enterprises' development strategy the increasing degree of attention, but also to promote the continuous innovation and diversified development of enterprise development strategies. Strategy is to build a kind of effort in the future. The economic development is both a science and an art. On the one hand to give human intuition, the other on the one hand, a large amount of information also need a comprehensive rational analysis. At the same time also need to think strategy will coordinate internal and external resources and capabilities, so as to achieve the executable The plan of action. It is self-evident strategic significance to economic development, combined with actual work to obtain the required first-hand information and relevant data. Enterprise development strategy is correct or not determines the success or failure of the enterprise. The enterprise development strategy to help enterprises achieve the stage of progress, solve the problems only. The scientific development strategy of the enterprise can make the enterprise to achieve sustainable development. The theme of this thesis is the development strategy of Tianjin port and barge Co., its significance lies in that the current domestic researches focus on enterprise strategy research, this paper selects enterprise development strategy of Tianjin port and barge Co. Ltd. as the research target, with the form of case study study further supplement for the research on this aspect. The idea of this paper are as follows: the first part is the background, research meaning Meaning, main research contents and thesis writing ideas; the second part is the theoretical foundation of the thesis, including strategy, the definition of the concept of strategic management; the third part is the Tianjin port barge Co. Ltd. development strategy of the status quo, through research and analysis of the current development strategy of the existing problems and causes; the fourth part is the analysis of the internal and external environment of SWOT; the fifth part designs the development strategy of Tianjin port and barge company; safeguard measures the sixth part puts forward the development strategy of the company. At the end of this article to summarize and put forward the prospects for future research.

【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F552.6

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