高铁背景下F公司道路运输发展策略研究

发布时间：2018-03-04 22:37

本文选题：高铁　切入点：道路运输企业　出处：《四川师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着中国高铁的建设步伐加快,高铁对旅客运输的竞争是日趋严峻,按照《中长期铁路网规划》,到2010年中国政府批准新建铁路4万公里以上,总投资达到四万亿元。到2020年铁路建设投资总规模将突破5万亿元,铁路营业里程将达到12万公里以上。高铁的快速发展及铁路线路的不断建设开通将会对整个道路运输产生必然的冲击,对交通格局产生新一轮的改变。 F公司是专业从事道路客货运输的国家一级道路旅客运输企业,近年来稳居西南道路运输市场第一,具有较强的规模优势,对于高铁的快速发展,F公司不否认其对公司今后的发展战略布局有一定影响,但也坚信机遇与挑战并存。本文将结合F公司实际生产运作情况,做全面、系统的分析和阐述,从而找出F公司的优劣势,并根据生产经营和内部管理中的出现的问题,制定出新的发展战略,把握好高铁时代带来的机遇与挑战并存的这把双刃剑。本文通过对F公司的发展战略的研究,比较道路运输和高铁的优劣势,提出在高铁快速发展背景下,道路运输企业面临的机遇与挑战,以及如何把握机遇,应对挑战,从而使道路运输企业能够可持续发展下去。本文主要运用了文献研究法、理论分析与实证分析相结合、经验总结法等研究方法。本文的主要创新点有： (1)国内目前尚无文章专门针对某一具体道路运输企业在高铁快速发展后如何调整发展策略的问题,本课题结合近几年高铁快速发展的国情以及国内经济现状,来探讨道路运输企业所面临的机遇与挑战,以及如何应对之举措。 (2)在如何应对高铁对道路运输企业的冲击方面,本文将针对各种交通运输行业的各自特点,建议各种交通运输行业横向联合,使资源优势互补,实现“站到站”——“门到门”的完美结合。同时,在营销策略上,可采取同非交通运输机构合作,为不同的需求提供个性化服务,通过自身的特色服务优势占领市场空白,这种合作机制是建立在传统运输行业基础上的一种新尝试。
[Abstract]:As the pace of high-speed rail construction in China accelerates, the competition between high-speed rail and passenger transport is becoming increasingly severe. According to the medium and long term Railway Network Plan, the Chinese government will approve the construction of more than 40,000 kilometers of new railways by 2010. The total investment will reach 4 trillion yuan. By 2020, the total investment in railway construction will exceed 5 trillion yuan. The railway mileage will reach more than 120,000 kilometers. The rapid development of high-speed railway and the continuous construction and opening of railway lines will have an inevitable impact on the entire road transportation and a new round of changes to the traffic pattern. Company F is a national first class road passenger transport enterprise specializing in road passenger and cargo transportation. In recent years, it ranks first in the southwest road transport market and has a strong scale advantage. For the rapid development of high-speed railway, the company does not deny that it has a certain impact on the future development strategy of the company, but also firmly believes that opportunities and challenges coexist. This article will combine F company's actual production operation situation, do the comprehensive, systematic analysis and elaboration, thus find out the F company's advantage and disadvantage, and according to the production management and the internal management appearing question, formulates the new development strategy, Grasp the opportunity and challenge brought by the high-speed railway era, this double-edged sword. This paper compares the advantages and disadvantages of road transport and high-speed rail through the study of the development strategy of company F, and puts forward the opportunities and challenges faced by road transport enterprises in the context of the rapid development of high-speed rail, and how to grasp the opportunities and deal with the challenges. So that road transport enterprises can be sustainable development. This article mainly uses the literature research method, the theory analysis and the demonstration analysis unifies, the experience summary method and so on research method. The main innovations of this paper are:. At present, there is no article on how to adjust the development strategy of a specific road transport enterprise after the rapid development of high-speed rail. This topic combines the national conditions of rapid development of high-speed rail in recent years and the current domestic economic situation. To explore the opportunities and challenges faced by road transport enterprises, as well as how to deal with the measures. (2) in response to the impact of high-speed rail on road transport enterprises, this paper will, in the light of the respective characteristics of various transport industries, propose the horizontal integration of various transport industries in order to complement the advantages of resources. Realize the perfect combination of "standing to station"-"door to door". At the same time, in marketing strategy, we can cooperate with non-transportation organizations to provide personalized services for different needs, and occupy the market blank through their own unique service advantages. This cooperation mechanism is a new attempt based on the traditional transportation industry.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F542

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