天津中远公司航空物流业务发展战略研究

发布时间：2018-03-05 08:44

本文选题：航空物流　切入点：发展战略　出处：《河北工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：伴随着经济活动的全球一体化发展,特别是互联网信息技术在经济活动中的广泛应用,航空物流业地位逐渐引起人们的广泛关注,凭借着安全、快捷和方便的属性在物流运输、供应链中的作用越来越受到人们的重视,航空物流在我国经济中具有巨大的发展潜力。本文从物流理论和企业战略基本理论着手，以波特市场竞争战略理论为基础，通过企业实践调研，对天津中远进行外部环境、内部环境、产业环境分析，描绘了天津中远的航空物流业务的发展战略。主要包括下面内容:研究背景、研究意义、研究思路和方法、论文内容及框架。运用PEST分析方法，分别对天津中远公司所处的经济环境、政治环境、技术环境、以及法律环境进行了分析。然后运用了五力模型对航空物流的行业环境进行分析，分别阐述了影响天津中远发展的五种力量，，并对天津中远公司进行了内部环境和经营能力的分析。应用了SWOT分析的方法，对天津中远公司目前的优势、劣势，面临的机会和受到的威胁进行了详细分析，如何以中远集团为依托，制定出适合天津中远公司的业务发展相关战略以及实施的途径。最后论文总结了主要研究结论及企业今后要改进的内容。
[Abstract]:With the development of global integration of economic activities, especially the wide application of Internet information technology in economic activities, the status of aviation logistics industry gradually aroused widespread concern, relying on the safe, fast and convenient attributes in logistics transportation. People pay more and more attention to the role of supply chain, and aviation logistics has great development potential in our economy. Based on the theory of logistics and the basic theory of enterprise strategy, and based on Porter's theory of market competition strategy, this paper analyzes the external environment, internal environment and industrial environment of Tianjin Cosco through practical investigation. This paper describes the development strategy of Tianjin Cosco's aviation logistics business. It mainly includes the following contents: research background, research significance, research ideas and methods, content and framework of the paper. The economic environment, political environment, technological environment and legal environment of Tianjin Cosco Company are analyzed respectively. Then the industry environment of aviation logistics is analyzed by using the five-force model. This paper expounds five kinds of forces that influence the development of Tianjin Cosco, and analyzes the internal environment and management ability of Tianjin Cosco Company. The SWOT analysis method is used to analyze the advantages and disadvantages of Tianjin Cosco Company at present. The opportunities and threats faced are analyzed in detail, and how to rely on COSCO Group, Finally, the paper summarizes the main research conclusions and the contents to be improved in the future.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F259.23;F562.6

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