铁路货运拓展物流增值服务的发展模式研究

发布时间：2018-03-11 21:43

本文选题：铁路　切入点：货运　出处：《北京交通大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来,现代物流在我国得到了快速发展,已经成为增强企业竞争力、提高经济运行效率、转变经济发展方式的重要支撑力量。国家对于物流业发展也高度重视,2009年和2011年国务院先后发布《物流业调整和振兴规划》、《关于促进物流业健康发展政策措施的意见》等文件,为现代物流快速发展创造了良好环境。铁路货运作为支撑国民经济发展和社会稳定的重要产业,与现代物流业发展有着密切的联系。从德国铁路、北美铁路以及我国中远、中外运等典型运输企业发展的成功经验来看,延伸货运服务链条,创新物流增值服务模式并向现代物流转型升级,是货运企业转变发展方式、提升效率和效益的普遍做法。随着我国经济社会持续快速发展,铁路货源结构发生了很大变化,客户对货运服务品质的要求日益提高,各种运输方式快速发展,运输市场竞争日趋激烈。而目前我国铁路货运在拓展物流增值服务过程中还存在着服务方式粗放、主体分工不明确、企业发展相对滞后等突出问题,难以适应经济发展和人民群众的新需求以及市场竞争和供求关系的新变化,究其重要原因之一是缺乏对铁路货运拓展物流增值服务发展模式的系统深入研究。因此,开展铁路货运拓展物流增值服务的发展模式的研究是具有重要的理论意义和现实意义。本论文在铁道部相关科研项目研究基础上,通过实地调研和总结分析,从如下几方面对铁路货运拓展物流增值服务的发展模式进行了系统研究和深入探索。 (1)探讨了铁路货运、现代物流以及铁路物流增值服务的区别与联系,分析了铁路货运拓展物流增值服务的渐进化实施、一体化运作、差异化经营特征,并从运作业务、运作主体及运作方式等方面设计了其框架结构。 (2)分析了铁路货运拓展物流增值服务的市场需求及不同主体间综合竞合关系,设计了7大类12项铁路货运拓展物流增值服务的目标市场评价指标,并通过构建目标市场定位决策组合模型对煤炭、钢铁、冷链等十大市场进行综合评估。 (3)分析了铁路货运拓展物流增值服务的企业簇群产生机理及特点,构建了由3大类15项指标组成的铁路货运拓展物流增值服务的企业簇群类别划分指标体系,以全路27个典型企业簇群为样本进行了模糊聚类分析,并提出了运力主导的网络集运型等5类铁路货运拓展物流增值服务的基本发展模式。 (4)构建了铁路货运拓展物流增值服务的发展模式识别模型,在提取不同发展模式特征的基础上通过实例测算对待定对象进行了识别定位,并提出了铁路货运拓展物流增值服务的基本实施途径及基于不同模式的差异化途径。
[Abstract]:In recent years, modern logistics has been developing rapidly in our country, which has become to enhance the competitiveness of enterprises and improve the efficiency of economic operation. The state has also attached great importance to the development of the logistics industry. On 2009 and 2011, the State Council successively issued the "Plan for Adjustment and Revitalization of the Logistics Industry" and the "opinions on policies and measures to promote the healthy Development of the Logistics Industry", among other documents. For the rapid development of modern logistics to create a good environment. As an important industry supporting the development of national economy and social stability, railway freight transport is closely related to the development of modern logistics industry. From the successful experience of the development of typical transport enterprises such as Sinotrans, extending the chain of freight transport services, innovating the mode of value-added logistics services and transforming and upgrading to modern logistics are the transformation and development mode of freight transport enterprises. With the sustained and rapid development of our country's economy and society, the railway freight supply structure has undergone great changes, the customer demand for the quality of freight transport services has been increasing day by day, and various modes of transportation have developed rapidly. The competition in the transportation market is becoming more and more fierce. However, there are still some outstanding problems such as extensive service mode, unclear division of labor and lagging development of enterprises in the process of expanding logistics value-added service in China's railway freight industry. It is difficult to adapt to the economic development, the new demand of the people and the new changes of the market competition and the relationship between supply and demand. One of the important reasons is the lack of a systematic and in-depth study on the development mode of the logistics value-added service for railway freight transport. It is of great theoretical and practical significance to develop the development model of logistics value-added service for railway freight. Based on the research of relevant scientific research projects in the Ministry of Railways, through field investigation and summary and analysis, this paper makes a systematic study and in-depth exploration on the development mode of railway freight logistics value-added service from the following aspects. This paper probes into the differences and relations among railway freight, modern logistics and railway logistics value-added service, and analyzes the gradual evolution, integrated operation and differentiated management characteristics of railway freight development logistics value-added service. Its frame structure is designed in the aspects of operation subject and operation mode. This paper analyzes the market demand of railway freight logistics value-added service and the comprehensive competition and cooperation relationship between different subjects, and designs the target market evaluation index of 7 categories and 12 items of railway freight development logistics value-added service. And through the construction of target market positioning decision combination model, coal, iron and steel, cold chain and other ten markets for comprehensive evaluation. This paper analyzes the generation mechanism and characteristics of the enterprise cluster of railway freight development logistics value-added service, and constructs the index system of enterprise cluster classification of railway freight development logistics value-added service, which is composed of 3 categories and 15 indexes. Taking 27 typical enterprise clusters as samples, the fuzzy clustering analysis is carried out, and the basic development mode of 5 types of railway freight transportation to expand logistics value-added services, such as network gathering and transportation type, is put forward. In this paper, the development pattern recognition model of developing logistics value-added service for railway freight transportation is constructed. On the basis of extracting the characteristics of different development modes, the identification and positioning of the undetermined objects are carried out through the calculation and calculation of examples. The paper also puts forward the basic implementation ways and different ways based on different modes of developing logistics value-added services for railway freight transport.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F252;F532

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