航空客运企业核心竞争力形成机理与测评研究

发布时间：2018-03-14 22:12

本文选题：航空客运企业　切入点：核心竞争力　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：国内航空公司核心竞争力普遍偏弱,加上世界性的“航空市场管制放松”和“天空开放”程度的不断加深,国内航空客运企业将面临着更大的竞争压力。航空客运企业提升竞争力,寻求可持续竞争优势势在必行,否则只能被淘汰。基于上述背景,确定了“国内航空客运企业核心竞争力形成机理和测评研究”的选题,希望通过相应研究手段揭示航空客运企业核心竞争力的形成机理,探究其核心竞争力形成的关键影响因素,并在此基础上构建符合国内航空客运企业特点的评价指标体系和评价方法,探究提升国内航空客运企业核心竞争力的着力点。为实现以上研究目的,主要采用理论与实证研究相结合、定性与定量分析相结合的方法,对以下几个方面的内容进行探究：首先通过文献研究以及归纳、演绎的方法综合分析国内外学者和管理界对企业核心竞争力的相关研究成果,在此基础上结合航空客运企业的特点和企业核心竞争力的特性界定航空客运企业核心竞争力的本质和特性。其次归纳分析航空客运企业核心竞争力的影响因素及对应观测变量,利用结构方程理论建立了航空客运企业核心竞争力形成机理结构模型,揭示了航空客运企业核心竞争力的形成机理。最后,综合以上研究成果,应用相关理论与方法构建航空客运企业核心竞争力的测评指标体系和评价模型,并以中国国际航空客运企业为例对其核心竞争力水平进行了实证分析,并提出提升国际航空客运企业核心竞争力水平的途径和方法。以上研究目的实现对航空客运企业核心竞争力理论研究和实际指导两方面都是非常有益的,一方面能够丰富和完善企业核心竞争力的研究理论,使之更科学饱满,更有效的指导实际工作。另一方面对航空客运企业把握和定位企业核心竞争力发展的着力点,更好地应对外部竞争有一定的借鉴意义,同时为相关部门制定航空客运业可持续发展政策战略提供了的理论支持。
[Abstract]:The core competitiveness of domestic airlines is generally weak, coupled with the worldwide "deregulation of the aviation market" and the deepening of the degree of "open skies". Domestic air passenger transport enterprises will face greater competitive pressure. It is imperative for domestic air passenger transport enterprises to enhance their competitiveness and seek sustainable competitive advantages, otherwise they can only be eliminated. Based on the above background, this paper determines the topic of "formation mechanism and evaluation study of the core competence of domestic passenger transport enterprises", hoping to reveal the formation mechanism of the core competitiveness of domestic passenger transport enterprises through the corresponding research means. This paper probes into the key factors influencing the formation of its core competitiveness, and on the basis of this, constructs an evaluation index system and evaluation methods that accord with the characteristics of domestic air passenger transport enterprises, and probes into the key points to enhance the core competitiveness of domestic air passenger transport enterprises. In order to achieve the above research purpose, this paper mainly adopts the combination of theory and empirical research, qualitative and quantitative analysis to explore the following aspects:. First of all, through literature research and induction, deductive methods of comprehensive analysis of domestic and foreign scholars and management of the core competitiveness of enterprises related research results. On this basis, combining the characteristics of air passenger transport enterprises and the characteristics of enterprises' core competitiveness, the essence and characteristics of the core competitiveness of air passenger transport enterprises are defined. Secondly, the influencing factors and the corresponding observation variables of the core competence of the aviation passenger transport enterprises are summarized and analyzed, and the formation mechanism structure model of the core competitiveness of the air passenger transport enterprises is established by using the structural equation theory. The formation mechanism of core competence of air passenger transport enterprises is revealed. Finally, synthesizing the above research results, applying the relevant theories and methods to construct the evaluation index system and evaluation model of aviation passenger transport enterprises' core competitiveness. Taking China's international air passenger transport enterprises as an example, this paper makes an empirical analysis on the level of its core competitiveness, and puts forward ways and methods to enhance the level of core competitiveness of international air passenger transport enterprises. The realization of the above research aims is very beneficial to the theoretical research and practical guidance of the core competitiveness of the air passenger transport enterprises. On the one hand, it can enrich and perfect the research theory of the core competitiveness of the enterprises, and make it more scientific and full. On the other hand, it has certain reference significance for the aviation passenger transport enterprises to grasp and position the development of the core competitiveness of the enterprises, and better deal with the external competition. At the same time, it provides the theoretical support for the relevant departments to formulate the sustainable development policy strategy of air passenger transport industry.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F562.6

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