天津外轮理货有限公司发展战略研究

发布时间：2018-03-16 12:09

本文选题：外轮理货　切入点：发展战略　出处：《大连海事大学》2013年硕士论文　论文类型：学位论文

【摘要】：在中国,理货是具有强制性的,强制性理货在不少国家都在实行,但是既强制又独家垄断经营的却很少。长期以来,中国外轮理货总公司一直保持着对理货行业的独家垄断经营,尤其是我国加入WTO以后,政府出于理货市场未来的发展考虑,为了引入竞争机制、打破垄断、深化港口体制改革,决定有限度地向国内放开垄断40多年的理货市场,允许各港口成立第二家理货公司,中联理货有限公司组建成立。由于理货公司的主要业务为强制性业务,理货产品多年来一成不变,产品单一,科技含量较低,理货的增值服务的空间又非常有限。随着中联理货的成立,打破了原有的独家经营的局面,随着科技的蓬勃发展,信息化进程的不断深化,如何有效的应对外界环境对我国理货业的影响,尤其是刚刚经历过金融危机的强大冲击,每一个理货公司都应该依据自身的内外部环境分析,找出企业发展的优势和劣势,抓住机遇,回避威胁,制定出利于企业自身发展的发展战略,为企业在激烈的市场竞争中提供应对之策。本文以企业发展战略理论知识为基础,运用相关的分析工具和模型,以专题研究的方式,结合所在公司内部的实际数据和资料,运用定性与定量分析相结合的方法,对天津外轮理货公司的内部及外部环境进行分析,评价外部环境所带来的机会与威胁,分析内部环境的优势与劣势,通过SWOT分析对公司未来的发展战略进行研究,确立新的发展战略,提出自己的意见,以供参考。经过对公司的战略分析,本文认为天津外轮理货有限公司的战略应当是：一是实施多元化战略,拓展理货服务空间,延伸业务范围；二是实施人才战略,加强人才队伍建设；三是实施企业文化战略,提高员工的责任感和对企业的忠诚度；四是加强信息化战略,为客户提供个性化服务,实现理货服务价值的增值。最后为了战略的顺利实施提出了具体的保障措施。
[Abstract]:In China, tally is mandatory, and compulsory tally is practiced in many countries, but few are compulsory and monopolized. For a long time, The China Foreign Shipping tally Corporation has always maintained an exclusive monopoly on the tally industry. Especially after China's entry into the WTO, the government considered the future development of the tally market, in order to introduce a competitive mechanism, break the monopoly, and deepen the reform of the port system. It was decided to liberalize the domestic tally market for more than 40 years to a limited extent, allowing the ports to set up a second tally company and the China Union tally Company Limited to be set up. Since the main business of the tally company is mandatory, The tally products have remained unchanged for many years, with a single product, a relatively low scientific and technological content, and a very limited space for value-added services for the tally. With the establishment of the Sino-Union tally, the original exclusive business situation was broken, and with the vigorous development of science and technology, With the continuous deepening of the informatization process, how to effectively deal with the impact of the external environment on our tally industry, especially after experiencing a strong impact of the financial crisis, every tally company should be based on its own internal and external environment analysis. To find out the advantages and disadvantages of the enterprise development, seize the opportunity, avoid the threat, and make the development strategy conducive to the development of the enterprise itself, and provide countermeasures for the enterprise in the fierce market competition. Based on the theoretical knowledge of enterprise development strategy, this paper applies relevant analytical tools and models, and combines the actual data and data of the company in which the company is located, using the method of combining qualitative and quantitative analysis. This paper analyzes the internal and external environment of Tianjin Foreign Shipping tally Company, evaluates the opportunities and threats brought by the external environment, analyzes the advantages and disadvantages of the internal environment, and studies the future development strategy of the company through SWOT analysis. To establish a new development strategy, put forward their own views for reference. Through the strategic analysis of the company, this paper thinks that the strategy of Tianjin Foreign Shipping tally Co., Ltd should be as follows: first, to carry out the diversification strategy, to expand the service space of tally, to extend the scope of business, second, to implement the talent strategy, and to strengthen the construction of the talent team; Third, to implement the corporate culture strategy, to enhance the employee's sense of responsibility and loyalty to the enterprise; fourth, to strengthen the information strategy to provide individualized services for customers. Finally, the concrete safeguard measures are put forward for the smooth implementation of the strategy.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F552.6

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