利基公司的增长战略—斯考根公司在危险品市场的案例研究

发布时间：2018-03-24 07:15

本文选题：增长战略　切入点：有机　出处：《华东理工大学》2012年硕士论文

【摘要】：增长战略是战略管理中一个必要的课题,增长对小型企业特别重要。如何在有限的市场中达到增长,这对于一个利基公司来说是一个永恒的话题。讨论增长战略的文献有很多,但仍然缺少足够的研究是把焦点放在利基公司上的。此研究致力于讨论利基公司如何部署战略以达到新一轮的增长,利基公司如何通过各种增长战略和模型进行增长,以及目前他们在危险品海运市场是如何增长的。该论文的目的是了解斯考根公司在国际市场的运作中的增长过程。研究的主要侧重点在于研究斯考根公司作为一个存活了近百年的公司,在其利基市场中逐渐成长为领导企业的成功案例,提供利基公司一个有机以及无机增长的战略选择。为了达到研究目的,作者进行了对斯考根公司进行案例研究的定性研究。采访访谈是主要的数据收集方法。公司增长的其中一个方法是发现新市场。开发新市场的关键是了解自身优势,能力以及各种细分变量。能识别出哪些细分市场没有被很好的服务到是特别有用的。此研究表明,显然,一套有计划有商榷的战略,通过在各特殊领域的各个层面的专家的执行,对公司是很有利处的。本研究的结论是,对于利基公司来说,最好的增长途径是不停的寻找新市场,以及开发新产品新技术来更好的服务于这个有限的目标市场。通过和运营多种商业的大型综合性公司的合并,对利基公司来说是不明智的,会对这个原本小而有特点的企业在整合上付出巨大的代价,同时削弱了其作为利基公司的自身优势。
[Abstract]:Growth strategy is an essential issue in strategic management, and growth is especially important for small businesses. How to achieve growth in a limited market is an eternal topic for a niche company. But there is still a lack of enough research to focus on niche companies, which focus on how niche companies deploy their strategies to achieve a new round of growth, and how niche companies grow through various growth strategies and models. And how they are growing in the dangerous goods market. The purpose of this paper is to understand the growing process of Scogan's operations in the international market. The main focus of the study is to study Skogan as a company that has survived for nearly a hundred years. The success story of growing into a leading company in its niche market provides a strategic choice for niche companies to grow both organically and inorganically. In order to achieve the purpose of the research, the author carried out a qualitative study of the case study of Skogan Company. Interview is the main method of data collection. One way for companies to grow is to find new markets. The key to developing new markets is to understand their strengths. Ability and subdivision variables. It is particularly useful to identify which segments are not well served. This study shows that there is clearly a deliberate strategy, Through the implementation of experts at all levels in particular areas, the company is in a good position. The conclusion of this study is that the best way for niche companies to grow is to keep looking for new markets. And to develop new products and technologies to better serve this limited target market. It would be unwise for niche companies to merge with large, integrated companies that operate multiple businesses. It would be costly for a small and characteristic company to consolidate and weaken its own advantage as a niche company.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F552

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