铁路建筑企业多元化战略转型研究

发布时间：2018-05-21 09:59

本文选题：铁路建筑企业 + 多元化　；参考：《北京交通大学》2012年硕士论文

【摘要】：伴随着多年来宏观经济的稳步向前以及固定资产投资的高涨,建筑业获得了飞速发展,涌现出了一大批在市场竞争中脱颖而出的优秀建筑企业集团。以中国铁建股份有限公司和中国中铁股份有限公司为代表的铁路建筑企业是其中杰出者的代表。多年的发展,使我国的大型铁路建筑企业市场规模、施工实力已挤身世界强者之林,但这主要是依赖于中国不断高涨的基础设施投资尤其是近年来超常速度递进的铁路投资所带动。2011年国家铁路投资遭遇融资困境进而影响到铁路基础设施建设,传统铁路建设企业遭受到了市场剧变的考验。市场环境的变化使企业考虑转型问题,多元化成为企业对未来发展不可避免的选择。本文在文献综述的基础上,从国际和国内视角对我国铁路建筑企业所面临的市场状况及存在问题进行了分析,并分别从产品多元化、价值链角度的纵向多元化、国际化为主的地域扩张多元化、联合多元化以及转向弱相关和非相关行业的混合多元化角度论述了铁路建筑企业如何进行多元化的选择,给出了铁路建筑企业企业实施多元化的路径。最后以中国铁建股份有限公司为例,针对其多元化战略转型进行了实证研究。
[Abstract]:With the steady advance of macroeconomic and the upsurge of fixed assets investment for many years, the construction industry has gained rapid development, and a large number of outstanding construction enterprise groups have emerged in the market competition. China Railway Construction Co., Ltd. and China Railway Co., Ltd. as representatives of railway construction enterprises are outstanding representatives. With the development of many years, the market scale and construction strength of large railway construction enterprises in our country have been squeezed into the forest of the world's strongest. But this is largely driven by China's rising infrastructure investment, especially the extraordinary and progressive railway investment in recent years. In 2011, the country's railway investment ran into financing difficulties, which affected railway infrastructure construction. Traditional railway construction enterprises have been tested by market upheaval. The change of market environment makes enterprises consider the problem of transformation and diversification becomes the inevitable choice for future development. Based on the literature review, this paper analyzes the market situation and existing problems faced by railway construction enterprises in China from the international and domestic perspectives, and respectively from the product diversification, the vertical diversification of the value chain. This paper discusses how railway construction enterprises choose to diversify, from the angle of regional expansion and diversification of internationalization, combination of diversification and transition to weakly related and non-related industries. This paper gives the path of implementing diversification in railway construction enterprises. Finally, taking China Railway Construction Co., Ltd as an example, the paper makes an empirical study on its diversification strategy transformation.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F426.92;F532

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