集装箱港口企业竞争力与竞争策略研究

发布时间：2018-05-24 02:28

本文选题：集装箱港口企业 + 竞争力　；参考：《武汉理工大学》2012年博士论文

【摘要】：在全球经济一体化进程越来越迅速的背景下,为了能够充分发挥地区的相对优势,提高资源利用率,降低产品成本,对原材料、半成品、产成品等生产和生活物资在全球范围内的流通速度提出了更高标准的要求。海上运输目前仍是全球集装箱运输的主要方式,其效率和效益直接影响集装箱货物在全球的流通速度和流通成本,而集装箱港口企业作为全球海运运输网络的重要组成部分,对集装箱货物快速有效的流动具有决定性影响。但是集装箱港口企业现在也面临着机遇和挑战。航运船舶大型化、专业化以及航运公司联盟化的发展趋势日益明显导致了航运公司市场地位的提高航运船舶大型化使得集装箱港口企业为争夺干线港日趋激烈；门到门运输的要求带来以供应链管理为基础的无缝运输和产品配送带来新的运输模式的转变,使得集装箱港口企业物流操作日趋集中；各个集装箱港口企业相互之间在腹地货源、集疏运设施等方面竞争激烈；集装箱港口企业进一步向深水化、大型化和专门化方向发展；集装箱港口企业投资主体多元化更加剧了竞争。面对如此复杂的发展环境,集装箱港口企业如何客观评价自身竞争力并采取合理的竞争策略成为企业必须解决的难题。为提高集装箱港口企业竞争力,改善集装箱港口企业经营收益,提高集装箱港口企业的科学策略水平,本文以集装箱港口企业的策略设计为研究方向,综合运用定性分析方法和博弈理论,对集装箱港口企业竞争策略的设计进行了研究,丰富了集装箱港口企业竞争理论。本文阐述集装箱港口企业竞争力和竞争策略理论。提出基于双层离散突变-理想点物元的集装箱港口企业竞争力评价法,并针对实际集装箱港口企业的现状建立模型并求解。运用Stackelberg博弈建立集装箱港口企业与货主的竞争模型以及集装箱港口企业与航运经营人的竞争模型。在集装箱港口企业供应链管理的流程、特征及其作用的基础上,论文运用Stackelberg博弈建立了集装箱港口企业与货主的竞争模型以及集装箱港口企业与航运经营人的竞争模型。建立博弈模型解决寡头市场中两个集装箱港口企业所提出的服务费和服务质量的策略行为,并构建了集装箱多式联运网络,提出正的网络外部性特征,研究集装箱港口企业的最优服务费和服务水平,分析网络外部性与集装箱港口企业竞争之间的内在关系；构建集装箱运输网络,并根据货主对网络的了解程度分别建立完全信息和随机型集装箱运输网络均衡模型,用于研究集装箱需求量在网络上的分配规律。最后本文构建多个集装箱港口企业之间的非合作竞争博弈竞争模型并利用实例求解,解决多个集装箱港口企业相互竞争情况下的集装箱港口企业服务费策略设计问题,并针对M港的实例提出相应的措施意见。
[Abstract]:In the context of the increasingly rapid process of global economic integration, in order to give full play to the relative advantages of the region, improve the utilization of resources, reduce the cost of products, and make use of raw materials and semi-finished products, The circulation speed of production and daily goods such as finished products in the world has put forward higher standards. At present, maritime transport is still the main mode of global container transportation. Its efficiency and effectiveness directly affect the speed and cost of the circulation of container goods in the world, and container port enterprises as an important part of the global maritime transport network. It has a decisive effect on the rapid and efficient flow of container cargo. But the container port enterprise also faces the opportunity and the challenge now. The development trend of shipping ship's large-scale, specialization and shipping company's alliance has led to the improvement of shipping company's market position, which makes container port enterprises compete for trunk port more and more intensely. The requirement of door-to-door transportation brings the seamless transportation based on supply chain management and the new transportation mode of product distribution, which makes the logistics operation of container port enterprises become more and more centralized. The container port enterprises compete with each other in the hinterland source of goods, distribution facilities and so on, the container port enterprises further develop to the direction of deepwater, large-scale and specialization. The diversification of investment subjects of container port enterprises intensifies the competition. Facing such a complex development environment, how to objectively evaluate the competitiveness of container port enterprises and adopt reasonable competitive strategies has become a difficult problem that enterprises must solve. In order to improve the competitiveness of container port enterprises, improve the operating income of container port enterprises, and improve the scientific strategy level of container port enterprises, this paper takes the strategy design of container port enterprises as the research direction. Based on the qualitative analysis method and the game theory, the paper studies the design of the competition strategy of container port enterprise, which enriches the theory of container port enterprise competition. This paper expounds the competitiveness and competitive strategy theory of container port enterprises. A new method for evaluating the competitiveness of container port enterprises based on double layer discrete mutation and ideal point matter-element is put forward, and the model is established and solved according to the actual situation of container port enterprises. The competition model between container port enterprise and cargo owner and between container port enterprise and shipping operator is established by using Stackelberg game. On the basis of the process, characteristics and functions of supply chain management of container port enterprises, the paper establishes the competition model between container port enterprises and cargo owners and between container port enterprises and shipping operators by using Stackelberg game. A game model is established to solve the service charge and service quality strategy proposed by two container port enterprises in oligopoly market, and the container multimodal transport network is constructed, and the positive network externalities are proposed. This paper studies the optimal service charge and service level of container port enterprise, analyzes the internal relationship between network externality and container port enterprise competition, constructs container transportation network, The complete information and stochastic container transportation network equilibrium models are established according to the shippers' understanding of the network, which is used to study the distribution of container demand on the network. Finally, this paper constructs a non-cooperative competition game competition model among several container port enterprises and solves the problem of service charge strategy design of container port enterprises under the situation of multiple container port enterprises competing with each other. The corresponding measures are put forward for the example of M Port.
【学位授予单位】：武汉理工大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F552

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