基于SWOT分析的乌海铁路货运发展战略研究

发布时间：2018-05-29 21:15

本文选题：铁路货物运输 + 预测　；参考：《长安大学》2012年硕士论文

【摘要】：我国经济的飞速发展促使中国现代货物运输市场需求呈现出前所未有的增长，这种增长给我国铁路货运带来了发展的新契机。同时，我国正式加入WTO组织使中国铁路货运企业与国际货运企业站在了同一起跑线上，这对于我国铁路货运的发展又是一个前所未有的挑战。在乌海市铁路货运业务不断发展、市场竞争日益激烈的情况下，为了把握其未来趋势和发展方向，明确未来发展目标，使其继续保持良好的发展势头，在竞争中处于有利地位，，有必要对其运输发展战略进行研究。本文从加快乌海市铁路发展的目标出发，探讨如何运用SWOT战略分析方法确定乌海地区铁路运输业目前面临的重要外部机会和威胁，以及内部存在的主要优势和劣势，从而对乌海铁路运输业发展做出科学评估，并试图运用SWOT定量分析模型，对乌海市铁路运输的发展进行综合分析，在此基础上，确定战略类型和强度，进而确定战略重点和战略内容以明确乌海铁路货运发展战略定位，研究并提出相应的发展策略：发展铁路现代物流；优化运输组织，提升运能运量；加速铁路货运现代化步伐，从而充分发挥该市的自身优势，因地制宜，抓住机遇，扬长避短，明确发展方向，找准目标定位。
[Abstract]:With the rapid development of economy in China, the demand of China's modern freight transportation market is increasing unprecedented, which brings a new opportunity for the development of railway freight transport in China. At the same time, China's entry into WTO makes Chinese railway freight enterprises and international freight transport enterprises stand on the same starting line, which is an unprecedented challenge to the development of China's railway freight transport. With the continuous development of railway freight business and the increasingly fierce market competition in Wuhai City, in order to grasp its future trend and development direction, to make clear the future development goal, to make it continue to maintain a good development momentum, and to be in a favorable position in the competition, It is necessary to study its transport development strategy. Starting from the goal of speeding up the development of Wuhai railway, this paper discusses how to use the SWOT strategic analysis method to determine the important external opportunities and threats, as well as the main strengths and weaknesses of the internal railway transportation industry in Wuhai area. Therefore, the development of Wuhai railway transportation industry is evaluated scientifically, and the SWOT quantitative analysis model is used to analyze the development of Wuhai railway transportation. On this basis, the strategic types and intensity are determined. Then the strategic emphases and contents are determined to make clear the strategic orientation of Wuhai railway freight transport development, and the corresponding development strategies are studied and put forward: developing modern railway logistics, optimizing transportation organization, improving capacity, accelerating the pace of railway freight modernization, In order to give full play to the city's own advantages, according to local conditions, seize the opportunity, develop strengths and circumvent weaknesses, clear the direction of development, and find the right target positioning.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532.8;F224

【参考文献】