外运速航内贸集装箱航线运营策略研究

发布时间：2018-06-03 01:57

本文选题：外运速航 + 航线发展　；参考：《大连海事大学》2013年硕士论文

【摘要】：自1996年国内沿海内贸水路集装箱航线开辟以来,得益于国内经济持续稳定增长,客户逐步接受集装箱这种运输方式,以及大量适箱货源的开发,沿海内贸集装箱运输业务一直处于高速发展之中,并且与综合物流,多式联运等紧密相连。沿海主要港口、国内主要海运公司,以及大批民营企业纷纷加入、扩大运力,希望能在此行业占据、扩大市场份额。中国外运作为中国最大的综合物流供应商,以物流作为核心业务,航运作为主要支撑,致力于发展综合物流。经历过金融危机,传统的外贸业务无法继续快速发展,如何拓展新的业务增长点,如何整合资源,发展综合物流业务,成为摆在中国外运领导面前的课题之一。沿海内贸集装箱的高速发展以及与综合物流的关联度让中国外运看到了机会,外运速航应运而生。外运速航在初期进入沿海内贸集装箱运输市场,由于判断失误,管理混乱,扩张速度与自身能力不配比,航线策略不清晰等问题,导致公司亏损持续加大,企业也到了生死存亡的边缘,该不该发展内贸集装箱运输业务,如何发展内贸集装箱业务,是本文重点阐述的。本文通过对外运速航进行SWOT分析,找出外运速航现阶段经营中的优势、劣势,潜在的机会和威胁,并针对航线存在的布局不合理,船型使用不适当等问题,应用航运有关基础理论,线性规模模型,运营成本等知识进行分析,提出解决问题的策略和措施,并指出外运速航今后的发展方向和目标。
[Abstract]:Since the opening of domestic coastal inland waterway container routes in 1996, thanks to the sustained and steady growth of the domestic economy, customers have gradually accepted the container as a mode of transport, as well as the development of a large number of suitable cargo sources. Coastal container transport has been in rapid development, and closely linked with integrated logistics, multimodal transport, and so on. Major coastal ports, major domestic shipping companies, as well as a large number of private enterprises have joined to expand capacity, hoping to occupy this industry and expand market share. As the largest integrated logistics supplier in China, China Outsourcing takes logistics as its core business and shipping as its main support, and devotes itself to the development of integrated logistics. After the financial crisis, the traditional foreign trade business can not continue to develop rapidly. How to expand the new business growth point, how to integrate resources, how to develop the integrated logistics business has become one of the topics facing the Chinese foreign transportation leaders. The rapid development of coastal domestic trade container and its connection with integrated logistics make Chinese foreign shipping see the opportunity, and speed shipping emerges as the times require. At the beginning of the initial period, foreign shipping speed entered the coastal domestic container transportation market. As a result of misjudgment, confusion in management, mismatch between expansion speed and its own capacity, unclear airline strategy, etc., the company's losses continued to increase. Enterprises have also come to the edge of life or death, whether or not to develop domestic trade container transport business, how to develop domestic trade container business, is the focus of this paper. In this paper, through the SWOT analysis, we find out the advantages, disadvantages, potential opportunities and threats in the current operation of the foreign shipping speed, and aim at the unreasonable layout of the route and improper use of the ship type, and so on. Based on the basic theory of shipping, linear scale model, operation cost and other knowledge, the paper puts forward the strategies and measures to solve the problem, and points out the future development direction and goal of the shipping speed voyage.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：U695.22;F552.6

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