龙口港散杂货货源市场分析

发布时间：2018-06-05 17:17

本文选题：SWOT分析 + 货源　；参考：《大连海事大学》2013年硕士论文

【摘要】：随着世界经济的飞速发展,中国已成为世界上最重要的港口物流大国之一,目前,全球大宗海运货物中有19%是运往中国的。在经济全球化的环境与背景下,港口已不仅仅是交通枢纽,而且已经成为占领国际市场的战略资源。货源是港口的基础,货源开发是港口发展的必然条件,一个港口想发展壮大,就必须拥有充足的货源。本文主要研究基于差异化战略的龙口港散杂货货源市场,首先简单介绍了龙口港的基本情况和发展改革,介绍了差异化战略的相关内容及散杂货市场的发展,在此基础上,从定性方面用SWOT分析方法,分析出龙口港散杂货货源开发过程中所拥有的内部优势和劣势,应该面对的外部挑战和机遇。接着从定量方面对龙口港的历年散杂货吞吐量进行分析,主要应用指数平滑法和灰色预测模型的方法对龙口港散杂货吞吐量进行预测,并在此预测的基础上,结合龙口港实际发展目标和发展需要,给出龙口港散杂货货源开发的建议及策略。本文选取龙口港为研究对象,所用的分析方法和得到的结论对地方性港口的发展有一定的借鉴意义。
[Abstract]:With the rapid development of the world economy, China has become one of the most important port logistics countries in the world. At present, 19% of the bulk seaborne cargo is shipped to China. Under the environment and background of economic globalization, port is not only a transportation hub, but also a strategic resource to occupy the international market. The source of goods is the foundation of the port, and the development of the source of goods is the inevitable condition for the development of the port. This paper mainly studies the source market of bulk groceries in Longkou Port based on differentiation strategy. Firstly, it introduces the basic situation and development reform of Longkou Port, and introduces the related contents of differentiation strategy and the development of bulk grocery market. From the qualitative aspect, using the SWOT analysis method, this paper analyzes the internal strengths and weaknesses in the development process of bulk groceries in Longkou Port, and the external challenges and opportunities that should be faced. Then it analyzes the throughput of bulk groceries in Longkou Port from the quantitative aspect, and mainly uses the exponential smoothing method and the grey forecasting model to forecast the throughput of bulk groceries in Longkou Port, and on the basis of this prediction, Combined with the actual development objectives and development needs of Longkou Port, the suggestions and strategies for the development of bulk groceries in Longkou Port are given. In this paper, Longkou Port is chosen as the research object, and the analytical methods and conclusions obtained are useful for reference to the development of local ports.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6;F259.23

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