“山东船员”品牌建设中的公共服务研究

发布时间：2018-06-06 11:09

本文选题：“山东船员” + 品牌建设　；参考：《大连海事大学》2013年硕士论文

【摘要】：我国是世界公认的航运大国和船员大国,外贸货物的93%的是依靠海运来完成的,内贸货物的46%是由通过水路运输实现的。船员水运的灵魂,是航运业发展的生力军,是保障水上安全和防治船舶污染水域的根本。截至2012年底,山东辖区注册船员约10万余人,约占全国海船船员总数的1/6；辖区拥有船员教育和培训机构19家,高峰时航海类在校生3万人,航海院校及年招生数量接近全国1/4,山东省是名副其实的船员大省和航海教育大省,但年海员外派数量仅有1.2万余人,与期望中的船员外派劳务大省和船员强省的目标相去甚远。为加强山东省船员队伍建设与发展,提升船员队伍整体素质,打造船员强省,促进航运经济安全快速发展,助推山东半岛蓝、黄经济区建设,山东海事局于2010年发出了创建“山东船员”品牌的倡议,本着边研究边实践的原则,初步形成了“山东船员”品牌的目标、理念与定位,以期在实践中不断得到修正和完善。本文在总结分析我国国内具有代表性的浙江、湖北两省的船员品牌建设经验及研究借鉴菲律宾船员队伍发展经验的基础上,分析“山东船员”品牌建设中面临的形势和问题、山东船员队伍的优势和不足,从公共管理的视角剖析制约山东船员队伍发展的原因,提出“山东船员”品牌建设的公共管理对策和公共服务举措,以期能对“山东船员”品牌建设,打造船员强省,助推山东“黄蓝”经济发展提供有益的参考。
[Abstract]:China is recognized as a big shipping country and a big seamen country in the world. 93% of the foreign trade goods are completed by sea transportation, and 46% of the domestic trade goods are carried out by sea transportation. The soul of crew waterway is the new force in the development of shipping industry. It is the fundamental to ensure the safety of water and prevent the pollution of water by ships. By the end of 2012, there were more than 100000 registered crew members in Shandong Province, accounting for about one sixth of the total number of seafarers in China. There were 19 seamen education and training institutions in the area, with 30, 000 marine students at the peak. The number of marine colleges and universities and annual enrollment is close to one fourth of the whole country. Shandong Province is a big province of seafarers and navigation education, but the number of seafarers deployed abroad is only more than 12000 people, which is far from the goal of the provinces where the seafarers are sent abroad and the provinces with strong crew members. In order to strengthen the construction and development of the crew team in Shandong Province, to improve the overall quality of the crew team, to build a strong province for the crew, to promote the rapid development of shipping economy and security, and to promote the construction of the blue and yellow economic zones in Shandong Peninsula, Shandong Marine Bureau issued the initiative of establishing "Shandong crew" brand in 2010, based on the principle of studying and practicing, the goal, concept and orientation of "Shandong crew" brand were preliminarily formed, in order to be revised and perfected continuously in practice. On the basis of summing up and analyzing the experiences of the crew brand construction in Zhejiang and Hubei provinces in China and learning from the development experience of the Philippine crew team, this paper analyzes the situation and problems faced in the brand construction of "Shandong Seafarers". The advantages and disadvantages of Shandong crew team, from the perspective of public management, this paper analyzes the reasons that restrict the development of Shandong crew team, and puts forward the public management countermeasures and public service measures of "Shandong crew" brand construction. In order to build the brand of "Shandong crew", to build a strong province of crew, and to promote the economic development of Shandong "yellow blue" to provide a useful reference.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552

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