基于资源观视角的天津港集团公司层战略调整研究

发布时间：2018-06-12 11:42

本文选题：天津港集团 + 资源战略观　；参考：《广西大学》2017年硕士论文

【摘要】：当今,全球经济一体化进程加快造成企业间的竞争更加激烈。尤其是在全球经济持续低迷、我国经济进入“新常态”的形势下,港口运输需求逐步放缓,港口企业之间的竞争也愈加激烈,在此种形势下,港口企业亟需转型升级。随着公司战略管理理论的不断发展与完善,人们更加认识到资源是企业维持持续竞争优势的重要基础。而当企业合理配置资源,并且能够与企业组织结构进行有效协调与衔接,共同为实现企业的愿景与目标而努力时,企业就可以创造出竞争优势。本文以天津港集团为研究对象,主要是以戴维·科利斯和辛西娅·蒙哥马利二人提出的“公司战略三角形模型”为理论框架,在深入剖析天津港集团发展现状、使命及愿景、发展战略与目标的基础上,指出天津港集团现有总体战略及其不足之处,对天津港集团公司层战略调整的内部环境进行分析,提出天津港集团调整后的整体战略并从组织结构、流程角度提出业务组合战略的保障措施,最后对天津港集团的可持续竞争优势进行检验,并提出天津港集团获得竞争优势的保障措施。本文通过系统研究,可以识别天津港集团未来成功的关键因素,从而为天津港集团进一步制定和调整完善公司层面战略规划奠定理论基础,为天津港集团持续竞争优势的获得提供现实依据。
[Abstract]:Nowadays, the acceleration of the process of global economic integration results in more fierce competition among enterprises. Especially under the situation that the global economy continues to be depressed and our country's economy enters into the "new normal" situation, the demand for port transportation is gradually slowing down, and the competition among port enterprises is becoming more and more fierce. Under this situation, port enterprises urgently need to be transformed and upgraded. With the continuous development and improvement of the theory of corporate strategic management, people have realized that resources are the important basis for enterprises to maintain sustainable competitive advantage. When the enterprise reasonably allocates the resources and can coordinate and link up effectively with the organizational structure of the enterprise, and make joint efforts to realize the enterprise's vision and goal, the enterprise can create the competitive advantage. This article takes Tianjin Port Group as the research object, mainly takes "the company strategic triangle model" proposed by David Corliss and Cynthia Montgomery as the theoretical frame, deeply analyzes the Tianjin Port Group development present situation, the mission and the vision. On the basis of development strategy and target, this paper points out the existing overall strategy of Tianjin Port Group and its shortcomings, analyzes the internal environment of the strategic adjustment of Tianjin Port Group Company, and puts forward the overall strategy of Tianjin Port Group after adjustment and the organizational structure. Finally, the sustainable competitive advantage of Tianjin Port Group is tested, and the safeguard measures for Tianjin Port Group to obtain competitive advantage are put forward. Through systematic research, this paper can identify the key factors of Tianjin Port Group's success in the future, thus lay a theoretical foundation for Tianjin Port Group to further formulate and adjust and perfect the strategic planning at the company level. For Tianjin Port Group to obtain sustainable competitive advantage to provide a realistic basis.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F552.6;F272

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