新疆民航发展战略研究

发布时间：2018-06-26 04:45

本文选题：PEST环境分析 + SWOT态势分析　；参考：《新疆大学》2013年硕士论文

【摘要】：新疆民航在“十二五”规划中明确提出三大发展战略——民生航空战略、门户枢纽战略、品质提升战略，新疆民航经济将会取得飞速发展。与此同时，未来几年新疆将加大道路基础设施建设，投入巨资修建铁路，电气高铁，和高速公路，无疑将对民航运输业带来极大冲击。面对前所未有的历史机遇和错综复杂的市场环境，作为新疆民航的发展来说，应当具备两种条件，，即外部实力和内部实力。外部实力是指机场的修建、扩建以及基础保障设施等的完善和更新，外部实力的形成取决于机场所在地区经济发展规模、人口流动频度和经贸往来规模等等；内部实力取决于航空运输企业网络运输规模、市场竞争策略、航线营运盈利能力、服务营销水平、成本结构优化等等。本文将利用PEST环境分析和SWOT态势分析对新疆民航所处环境态势、自身优势、存在不足进行分析，并提出面对机遇和挑战所采取的发展战略的几点思考。
[Abstract]:In the 12th Five-Year Plan, Xinjiang Civil Aviation clearly put forward three development strategies: people's livelihood aviation strategy, portal hub strategy, quality promotion strategy, and Xinjiang civil aviation economy will achieve rapid development. At the same time, in the next few years, Xinjiang will increase road infrastructure construction, investment in the construction of railways, electrical high-speed rail, and highways, will undoubtedly have a huge impact on the civil aviation industry. In the face of unprecedented historical opportunity and complicated market environment, as the development of Xinjiang civil aviation, there should be two conditions, namely external strength and internal strength. External strength refers to the improvement and renewal of airport construction, expansion, infrastructure and so on. The formation of external strength depends on the scale of economic development in the region where the airport is located, the frequency of population flow and the scale of economic and trade exchanges. The internal strength depends on the scale of network transportation, the strategy of market competition, the profitability of airline operation, the level of service marketing, the optimization of cost structure and so on. This paper will use pest environment analysis and SWOT situation analysis to analyze the environment situation of Xinjiang civil aviation, its own advantages and shortcomings, and put forward some thoughts on the development strategy adopted in the face of opportunities and challenges.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F562.8

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