新华国际海铁联运业务发展战略研究

发布时间：2018-07-03 09:25

本文选题：新华国际 + 长盐铁路公司　；参考：《山东大学》2013年硕士论文

【摘要】：自从党的十六大确立了全面建设小康社会的宏伟目标后,中国国民经济持续稳定地发展,从目前国内经济和贸易情况来看,国内GDP和外贸进出总额将继续保持稳定的增长,将对我国集装箱运输产生更大的需求。集装箱运输是现代物流业的发展方向。而铁路具有全天候、运量大、运距长、运价低、安全环保等优势,作为物流链的重要环节,作用是不可替代。长盐铁路公司是典型的铁路集装箱运输企业,在面对全球经济一体化的机遇和挑战的情况下,率先改革,进行物流化尝试。尤其在海铁联运方而,新华国际集装箱码头公司(下文简称新华国际)寻找新的经济增长点,通过资源整合,利用自有疏港铁路长盐铁路通过京广、京九铁路与全国铁路网络融合,将货源腹地扩展至中西部内陆地区,逐步将长盐铁路公司打造成为以铁路集装箱运输为核心优势的现代化物流企业。本文主要以企业战略理论为基础,系统分析了国内外铁路集装箱运输的发展状况,中国港口海铁联运市场的发展现状及未来发展趋势,明确我国铁路集装箱运输物流化的发展目标,并指出我国铁路集装箱运输发展现代物流业的薄弱环节。运用波特的产业竞争战略分析工具对新华国际的铁路集装箱运输市场的竞争状态、供需状况、成长因素进行了深入分析。最后,借助SWOT模型分析新华国际发展铁路集装箱运输的自身优势和劣势,以及外部的机遇和挑战,设计一整套操作性强,并能为新华国际发展海铁联运带来实际变革的铁路集装箱运输物流化的发展方案,同时对同类企业有一定的参考价值。
[Abstract]:Since the 16th National Congress of the Party established the grand goal of building a well-off society in an all-round way, China's national economy has continued to develop steadily. Judging from the current domestic economic and trade situation, the total domestic GDP and foreign trade in and out of China will continue to maintain steady growth. Will produce greater demand to our country container transportation. Container transportation is the development direction of modern logistics industry. The railway has the advantages of all-weather, large volume, long distance, low freight rate, safety and environmental protection, etc. As an important link of logistics chain, the role is irreplaceable. Changyan Railway Company is a typical railway container transportation enterprise. In the face of the opportunity and challenge of global economic integration, Changyan Railway Company takes the lead in reform and logistics. In particular, on the seaborne rail transport side, the Xinhua International Container Terminal Company (hereinafter referred to as Xinhua International) is looking for new economic growth points. Through the integration of resources, it will use its own open Hong Kong railway and long salt railway to pass through Beijing and Guangzhou. The Beijing-Kowloon railway and the national railway network merge, expand the source of goods hinterland to the central and western inland area, and gradually build Changyan railway company into a modern logistics enterprise with railway container transportation as the core advantage. Based on the theory of enterprise strategy, this paper systematically analyzes the development situation of domestic and foreign railway container transportation, the present situation and future development trend of China's seaport seaborne transport market. The development goal of railway container transportation logistics in China is clarified, and the weak link of the development of modern logistics industry in China railway container transportation is pointed out. Using Porter's industrial competition strategy analysis tool, the paper analyzes the competitive state, supply and demand situation and growth factors of the railway container transportation market in Xinhua International. Finally, with the help of SWOT model, the author analyzes the advantages and disadvantages of Xinhua international railway container transportation, as well as the external opportunities and challenges, and designs a set of strong maneuverability. The development scheme of railway container transportation logistics which can bring practical change to the international development of sea-rail combined transport for Xinhua International is also of certain reference value to the similar enterprises at the same time.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F512.4

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