基于云模型的大连邮轮母港竞争力评价

发布时间：2018-07-05 20:26

本文选题：邮轮母港 + 竞争力评价　；参考：《大连海事大学》2012年硕士论文

【摘要】：现代邮轮业起源于北美,是20世纪60年代后期出生的,已经发展成一个集交通、娱乐、购物、住宿、餐饮、健身于一体,被称为“浮动的度假村”的综合性旅游产品。随着美国和欧洲市场的饱和,各大邮轮公司开始争夺亚洲市场,据权威机构预测,到2020年,中国将成为世界上最大的邮轮目的地。中国大陆港口中,已经开始建设或已经提出建设邮轮母港的城市有很多,因为当一个港口城市的定位是被作为邮轮停靠的邮轮母港时,对该地区的邮轮经济发展将会有较大的影响。因此,大力发展邮轮经济、建成成为邮轮母港对大连的发展具有很大的社会经济意义。当今世界,邮轮产业以其自身强劲的消费拉动和对旅游相关产业的巨大带动,形成一种前景诱人的、多产业齐头并进的邮轮经济。伴随着我国市场经济发展,世界航运结构变化,以及港口功能概念不断的更新,对于邮轮母港竞争力的研究已经成为了必然的要求,由于其不仅关系到邮轮母港本身的生存和发展,在一定程度上也关系着我国的国计民生,因此,在对如何准确合理科学的评价邮轮母港的竞争力这一问题上具有重要的现实意义。本文通过对大连目前邮轮母港的现状以及邮轮旅游发展的市场潜力的分析,结合对其国内主要竞争对手天津和青岛的现状分析,建立了一个更加合理的、科学的、可行的评价指标体系,并运用基于云模型的综合评价方法来评价邮轮母港的竞争力,找到其在竞争过程中存在的优势及劣势,以使大连邮轮母港未来的发展战略定位在客观的评估之上,能够充分发挥其在竞争中的优势因素,并为其的发展提供策略导向。
[Abstract]:The modern cruise industry originated in North America and was born in the late 1960s. It has developed into a comprehensive tourism product which integrates transportation, entertainment, shopping, accommodation, catering and fitness, and is called "floating Resort". With the saturation of the U.S. and European markets, major cruise companies are scrambling for the Asian market, with China becoming the world's largest cruise destination by 2020, according to authorities. In Chinese mainland ports, there are many cities that have begun to build or have proposed to build cruise home ports, because when a port city is designated as a cruise home port, It will have a great influence on the development of cruise economy in this area. Therefore, it is of great social and economic significance for Dalian to develop cruise economy and build a cruise port. In today's world, the cruise industry, with its own strong consumption pull and the huge impetus to the tourism-related industry, has formed a kind of cruise economy with attractive prospect and multi-industry development at the same time. With the development of China's market economy, the change of world shipping structure and the constant renewal of the concept of port function, the research on the competitiveness of cruise ship home port has become an inevitable requirement. Because it is not only related to the survival and development of the cruise port itself, but also to a certain extent related to the national economy and the people's livelihood of our country, It has important practical significance on how to evaluate the competitiveness of cruise home port accurately, reasonably and scientifically. Based on the analysis of the present situation of Dalian's cruise home port and the market potential of cruise tourism development, combined with the analysis of the current situation of its main domestic competitors Tianjin and Qingdao, this paper establishes a more reasonable and scientific one. The feasible evaluation index system and the comprehensive evaluation method based on cloud model are used to evaluate the competitiveness of the cruise ship home port, and find out its advantages and disadvantages in the process of competition. In order to make the future development strategy of Dalian Cruise Port based on objective evaluation, it can give full play to its advantages in the competition and provide strategic guidance for its development.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.7;F224

【引证文献】