北京京铁物流有限公司多元化经营发展战略研究

发布时间：2018-09-09 12:22

【摘要】：目前,铁道部正大力推进实施多元化经营战略,铁路非运输企业特别是铁路物流企业将在延伸客货服务链条方面扮演重要角色。北京京铁物流有限公司是北京铁路局直属的一级非运输企业,主要从事物流业务,如何制定北京京铁物流有限公司的多元化经营发展战略及实施对策是公司发展的关键。本论文以北京京铁物流有限公司为研究对象,在实际调研分析、数据汇总收集的基础上,从以下五个方面对北京京铁物流有限公司的多元化经营发展战略及实施对策进行了探讨。 (1)简单介绍国内、国外多元化经营研究概况,介绍多元化经营相关理论,介绍铁路多元化经营发展历程。 (2)介绍北京京铁物流有限公司的基本情况、业务情况进行介绍,剖析存在的问题。 (3)阐述在目前铁路多元化经营过程中,如何制定北京京铁物流有限公司的多元化经营发展战略；通过SWOT分析法分析北京京铁物流有限公司的潜力优势以及存在的缺陷,明确公司发展瓶颈,找出发展模式,确定战略定位,制定战略规划。 (4)制定北京京铁物流有限公司多元化经营发展战略实施对策,巩固发展核心业务,开展综合物流业务,拓展业务板块,加快物流基地建设等多种对策为发展方向,适应铁路多元化发展需要,实现公司快速发展。 (5)阐述北京京铁物流有限公司对于多元化经营发展战略实施的保障,包括企业内部组织结构和经营结构的调整、加强人力资源建设、加强信息化建设以及企业文化建设等。
[Abstract]:At present, the Ministry of Railways is vigorously promoting the implementation of diversification strategy, railway non-transport enterprises, especially railway logistics enterprises will play an important role in extending the passenger and cargo service chain. Beijing Beijing Railway Logistics Co., Ltd. is a first class non-transportation enterprise directly under Beijing Railway Bureau, mainly engaged in logistics business. How to formulate the development strategy and implementation strategy of Beijing Beijing Railway Logistics Co., Ltd is the key to the development of Beijing Beijing Railway Logistics Co., Ltd. In this paper, Beijing Beijing Railway Logistics Co., Ltd. as the research object, on the basis of the actual investigation and analysis, data collection, From the following five aspects, this paper discusses the development strategy and implementation strategy of Beijing Beijing Railway Logistics Co., Ltd. (1) it briefly introduces the domestic and foreign research on diversification, and introduces the relevant theories of diversification. This paper introduces the development course of railway diversified management. (2) introduces the basic situation, business situation and existing problems of Beijing Beijing Railway Logistics Co., Ltd. (3) expounds the existing problems in the process of railway diversification. How to formulate the diversified management development strategy of Beijing Beijing Railway Logistics Co., Ltd., analyze the potential advantages and defects of Beijing Beijing Railway Logistics Co., Ltd through SWOT analysis, clarify the bottleneck of the company's development, and find out the development mode. Determine strategic positioning, formulate strategic planning. (4) formulate the Beijing Beijing Railway Logistics Co., Ltd. Diversified development strategy implementation countermeasures, consolidate the development of core business, develop integrated logistics business, expand the business sector, To speed up the construction of logistics base and other countermeasures to meet the needs of railway diversification development, to achieve rapid development of the company. (5) explain the Beijing Beijing Railway Logistics Co., Ltd. For the implementation of diversified development strategy protection, It includes the adjustment of internal organizational structure and management structure, the strengthening of human resource construction, the strengthening of information construction and the construction of enterprise culture, etc.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532;F259.2

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