重庆市轨道交通地下空间商业经营模式研究

发布时间：2018-10-08 18:12

【摘要】：随着社会和经济的发展，轨道交通作为一种解决城市拥堵问题的绿色交通工具，成为城市建设中不可或缺的一部分，其地下空间的综合开发利用也逐渐成为各大城市广泛关注的重点。城市轨道交通不仅是城市的“交通生命线”，同时也是“经济繁荣线”，改变了城市的商业布局和人们固有的消费习惯，潜在巨大的商业价值。其商业价值能否得到充分发掘，在很大程度上取决于商业经营的成功与否。本文以重庆市科技攻关计划项目——重庆市轨道交通地下空间综合开发利用研究为依托，依据重庆轨道交通建设规划，结合重庆轨道交通商业开发经营现状和特点，进行了重庆市轨道交通地下空间商业经营模式的研究，得到以下主要结论： ①通过对轨道交通和商业之间的关系进行分析，借鉴地铁商业的概念，对轨道交通商业进行了定义，同时提出轨道交通商业具有的四个基本维度，并进行了分析。 ②在对国内外城市地铁商业运营现状的调研的基础上，处理分析了国内外地铁商业收入数据，比较了中外城市地铁商业存在的差距，并总结了造成差距的原因。 ③借鉴我国城市的功能区分类，结合重庆市自身的城市功能和布局特点，，对把重庆市轨道交通站点进行了分类。在此基础上，根据站点客流消费特点及需求、客流量等因素，对轨道交通商业业态进行了布局。 ④分析比较了轨道交通常用的五种商业经营模式的优缺点，总结了国内外轨道交通商业经营上的做法。在此基础上，从经营内容、经营方式、和适合的站点三个方面，对适合轨道交通地下商业的连锁经营模式和租赁经营模式（包括广告经营、品牌自创）给出了建议。
[Abstract]:With the development of society and economy, rail transit, as a green vehicle to solve the problem of urban congestion, has become an indispensable part of urban construction. The comprehensive development and utilization of underground space has gradually become the focus of attention of major cities. Urban rail transit is not only the "lifeline" of the city, but also the "economic prosperity line", which has changed the city's commercial layout and people's inherent consumption habits, and has great potential commercial value. Whether its commercial value can be fully explored depends to a great extent on the success of business operation. This paper is based on the research on the comprehensive development and utilization of underground space of Chongqing rail transit, a key scientific and technological project of Chongqing, and based on the construction plan of Chongqing rail transit, combined with the present situation and characteristics of the commercial development and management of Chongqing rail transit. This paper studies the commercial management model of underground space of Chongqing rail transit, and obtains the following main conclusions: 1 by analyzing the relationship between rail transit and commerce, we draw lessons from the concept of subway commerce. This paper defines rail transit commerce, and puts forward four basic dimensions of rail transit commerce. 2 on the basis of the investigation of the present situation of the commercial operation of the metro at home and abroad, the paper analyzes the data of the commercial income of the subway at home and abroad, compares the gap between the domestic and foreign cities, and sums up the causes of the gap. (3) based on the classification of urban functional areas in our country and the characteristics of Chongqing's urban function and layout, this paper classifies the rail transit stations in Chongqing. On this basis, according to the consumption characteristics and demand of passenger flow, passenger flow and other factors, the commercial pattern of rail transit is laid out. (4) the advantages and disadvantages of five common modes of commercial operation of rail transit are analyzed and compared, and the methods of commercial operation of rail transit at home and abroad are summarized. On this basis, from three aspects of management content, management mode, and suitable site, the author gives some suggestions on the chain management model and lease management mode (including advertising management, brand creation) suitable for underground business of rail transit.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F572.88;F721

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