基于货主选港的港口竞争问题研究

发布时间：2018-11-21 06:40

【摘要】：近年来,我国集装箱港口间的竞争日益激烈。从传统意义上来说,港口之间的竞争主要指的是对腹地货源的竞争。随着国际多式联运业务的迅猛发展,集装箱海上运输与内陆运输衔接愈发顺畅,内陆交通也更为便利,因此货主受到陆上运输条件的制约越来越小,对港口的选择也有了更大的自主性,使得港口之间对于货源的竞争越发激烈。通过对港口企业竞争的研究,可以发现在我国港口企业竞争中,目前的一些港口竞争模型存在着一定的局限性,即港口在考虑竞争策略时,仅从自身角度出发,很少考虑港口对货主的吸引力,也就是货主在选择港口时的偏好。本文就是从货主选择港口的角度出发,运用结构方程模型模拟港口之间的竞争问题,研究集装箱港口对货主吸引力的影响因素,进而分析各影响因素对货主选港决策的重要性。本文试图运用结构方程模型这一研究工具,对集装箱港口企业的竞争进行研究,研究结果对集装箱港口企业选择竞争策略具有指导意义。研究思路是首先分析影响港口吸引力的主要因素,这些因素会进一步影响货主选择出口集装箱的港口时的决策,是港口竞争中的决定因素。然后请专家对港口吸引力的这些主要影响因素进行打分,筛选出重要性强的影响因素,构建港口吸引力影响因素指标体系。然后利用指标体系构造结构方程模型,模拟出港口竞争的结构,利用调查数据分析各影响因素与港口吸引力之间的关系,为港口企业提高自身竞争力水平提供了一定的参考,具有很强的现实意义。
[Abstract]:In recent years, the competition between container ports in China is becoming increasingly fierce. In the traditional sense, the competition between ports mainly refers to the competition of the source of goods in hinterland. With the rapid development of international multimodal transport business, container maritime transport and inland transport links more smoothly, inland transportation is more convenient, so cargo owners are less and less restricted by land transport conditions. The choice of ports also has greater autonomy, which makes the competition between ports for the source of goods more intense. Through the research on the competition of port enterprises, it can be found that in the competition of port enterprises in our country, some current models of port competition have some limitations, that is, when considering the competition strategy, the port only starts from its own angle. Little consideration is given to the attractiveness of ports to cargo owners, that is, their preference for ports. From the point of view of cargo owners' choice of ports, this paper uses structural equation model to simulate the competition between ports, studies the factors influencing the attraction of container ports to cargo owners, and then analyzes the importance of these factors to the decision making of cargo owners' port selection. This paper attempts to use the structural equation model as a research tool to study the competition of container port enterprises. The research results have a guiding significance for container port enterprises to choose competitive strategy. The research idea is to analyze the main factors that affect the port attraction, which will further influence the decision of the cargo owner when choosing the port of export container, and is the decisive factor in the port competition. Then the experts are asked to rate the main influencing factors of port attractiveness, to screen out the influential factors of strong importance, and to construct the index system of port attraction influencing factors. Then the structure equation model is constructed by using the index system to simulate the structure of port competition, and the relationship between the influencing factors and the port attraction is analyzed by using the investigation data, which provides a certain reference for the port enterprises to improve their competitiveness. Has very strong realistic significance.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552;F224

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