越南廉价航空业客运发展模式研究
发布时间：2018-11-24 10:10
【摘要】：美国西南航空公司的成立标志着一种新型航空模式—一廉价航空模式的诞生,然而西南航空公司成立之初却并不被人看好,因为它在很大程度上颠覆了人们对航空公司的固有印象,但是随着美国各大航空公司在经济萧条时期纷纷损失严重的同时,西南航空公司却一枝独秀,成绩辉煌,人们开始重新审视和效仿这种颠覆传统的廉价航空模式,廉价航空成为世界航空业发展的一大趋势。 越南航空业起步并不晚,早在20世纪50年代初期就成立了越南本国的航空公司,越南航空业经过整合、规划、快速发展三个阶段,在近十多年中取得了长足的进步和发展,1995年,越南在整合原有20多家航空运输和服务公司的基础上成立了越南航空公司。越南整个社会经济环境的特点非常适合廉价航空业的发展,廉价航空业在越南必将拥有非常广阔的市场空间,对越南廉价航空业发展现状及未来趋势进行研究和探讨,构建越南廉价航空业发展模式,有助于促进越南整体航空业的全面发展,为其发展航空业找到突破口,在一定程度上对整个越南国民经济起到良好的带动作用。 本文首先对越南廉价航空业的发展现状进行详细研究,结合国外成熟的廉价航空发展模式,与越南廉价航空进行对比,借鉴国外先进理念和做法。之后通过运用PEST等分析工具对越南发展廉价航空业的政策环境、社会环境、经济环境、技术环境等进行详细研究,对越南廉价航空业发展所存在的优势、机遇,所面临的劣势、挑战进行分析,在这些研究的基础上,构建越南廉价航空发展模式,提出政策建议。
[Abstract]:The establishment of Southwest Airlines marks the birth of a new aviation model, a low-cost aviation model. However, Southwest Airlines was not expected at the beginning of its establishment. Because it subverts the stereotype of airlines to a large extent, but as the major American airlines have suffered severe losses during the recession, Southwest Airlines has outshone others and achieved brilliant results. People began to re-examine and imitate the traditional low-cost aviation model, low-cost aviation has become a major trend of the development of the world aviation industry. Vietnam's aviation industry started not late. As early as the early 1950s, Vietnam's own airlines were established. After three stages of integration, planning and rapid development, Vietnam's aviation industry has made considerable progress and development in the past decade or so. In 1995, Vietnam established Vietnam Airlines on the basis of the integration of more than 20 existing air transport and service companies. The characteristics of the whole social and economic environment of Vietnam are very suitable for the development of the cheap aviation industry, which will have a very broad market space in Vietnam. The present situation and future trend of the development of the cheap aviation industry in Vietnam are studied and discussed. The construction of the development model of Vietnam's cheap aviation industry will help to promote the overall development of Vietnam's aviation industry, find a breakthrough for its development, and to a certain extent, play a good driving role in the whole Vietnamese national economy. In this paper, the development status of cheap aviation industry in Vietnam is studied in detail. Combining with the mature development mode of cheap aviation abroad, this paper compares it with Vietnam's cheap aviation industry, and draws lessons from foreign advanced ideas and practices. After that, by using PEST and other analytical tools to study the policy environment, social environment, economic environment and technological environment of developing cheap aviation industry in Vietnam in detail, the advantages, opportunities, and disadvantages faced by the development of cheap aviation industry in Vietnam are studied in detail. On the basis of these studies, this paper constructs the development model of cheap aviation in Vietnam and puts forward some policy recommendations.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F563.33
本文编号：2353263
[Abstract]:The establishment of Southwest Airlines marks the birth of a new aviation model, a low-cost aviation model. However, Southwest Airlines was not expected at the beginning of its establishment. Because it subverts the stereotype of airlines to a large extent, but as the major American airlines have suffered severe losses during the recession, Southwest Airlines has outshone others and achieved brilliant results. People began to re-examine and imitate the traditional low-cost aviation model, low-cost aviation has become a major trend of the development of the world aviation industry. Vietnam's aviation industry started not late. As early as the early 1950s, Vietnam's own airlines were established. After three stages of integration, planning and rapid development, Vietnam's aviation industry has made considerable progress and development in the past decade or so. In 1995, Vietnam established Vietnam Airlines on the basis of the integration of more than 20 existing air transport and service companies. The characteristics of the whole social and economic environment of Vietnam are very suitable for the development of the cheap aviation industry, which will have a very broad market space in Vietnam. The present situation and future trend of the development of the cheap aviation industry in Vietnam are studied and discussed. The construction of the development model of Vietnam's cheap aviation industry will help to promote the overall development of Vietnam's aviation industry, find a breakthrough for its development, and to a certain extent, play a good driving role in the whole Vietnamese national economy. In this paper, the development status of cheap aviation industry in Vietnam is studied in detail. Combining with the mature development mode of cheap aviation abroad, this paper compares it with Vietnam's cheap aviation industry, and draws lessons from foreign advanced ideas and practices. After that, by using PEST and other analytical tools to study the policy environment, social environment, economic environment and technological environment of developing cheap aviation industry in Vietnam in detail, the advantages, opportunities, and disadvantages faced by the development of cheap aviation industry in Vietnam are studied in detail. On the basis of these studies, this paper constructs the development model of cheap aviation in Vietnam and puts forward some policy recommendations.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F563.33
【参考文献】
相关期刊论文 前10条
1 赵桂红;魏波;王永亮;;航空联盟及其产生影响分析[J];商业研究;2007年09期
2 胡晓;;“廉价”航空模式对中国航空业的启示[J];大连民族学院学报;2009年04期
3 彭君;;基于成本领先战略提升中小航空公司核心竞争力[J];工业技术经济;2010年09期
4 ;航空公司联盟及对我国民航业的影响[J];国际航空;2002年05期
5 张秋颐;黄耀东;;亚洲廉价航空前景展望[J];东南亚纵横;2006年03期
6 王晓刚;航空公司低成本战略分析[J];沈阳航空工业学院学报;2003年01期
7 单令彬;李思雯;;建立低成本管理模式 提高中国民航业竞争力[J];会计之友(中旬刊);2009年12期
8 张媛;董成杰;;航空公司低成本战略研究——基于瑞安航空的案例研究[J];会计之友(中旬刊);2010年07期
9 倪海云;;2009年全球低成本航空公司发展概述[J];中国民用航空;2010年04期
10 一叶;;廉价航空步入“亚洲时刻”[J];沪港经济;2012年10期
相关硕士学位论文 前1条
1 李中朝;我国廉价航空公司的市场和成本战略研究[D];贵州大学;2007年
，本文编号：2353263
本文链接：https://www.wllwen.com/jingjilunwen/jtysjj/2353263.html
