成都铁路局货运盈利模式分析

发布时间：2018-12-27 17:07

【摘要】：改革开放以来,我国铁路系统先后经历了六次改革,前五次仅局限于铁路企业内部资产经营模式上的变革,但一直没有未对铁路政企不分的管理体制给予改变。2011年国家再次推动铁路体制改革,明确要求实现政企分离,落实铁路局市场主体地位。铁路局在铁道部的直接管理下,没有独立的经营决策权,长期以来仅作为执行层,负责贯彻落实铁道部制定的各项政策、计划以及任务。铁路局作为市场主体后,将独立面对区域内的激烈市场竞争,同时还要同铁路内部各铁路局之间进行协调,为保证企业的持续、稳定、协调发展将面临巨大挑战。本文运用PEST和SWOT等相关理论,对成都铁路局货物运输宏观环境中的政治、经济、社会文化和技术等因素进行详细的评估,归纳了宏观环境中机会和威胁；全面分析了成都铁路局管内货物运输行业的竞争环境,系统阐述了铁路局与供应商、购买者、替代品、竞争者之间的关系及发展趋势；在对外部环境和竞争深入分析后,进一步对内部的资源结构进行了剖析,指出企业内部资源构成、组织结构、管理等方面存在的问题,寻找企业的利润区。通过对成都铁路局货物运输自身资源优势与竞争环境的分析,本文提出以铁路线路网络和铁路沿线大量具有仓储功能的站场形成的规模经营,以及铁路半军事化管理和集中统一指挥培养的超强执行力的核心竞争力,逐步建立起客户解决方案模式、品牌模式、专业化模式、价值链定位模式等盈利模式,最终推进成都铁路局成为商贸、物流一体化经营的新型运输企业。
[Abstract]:Since the reform and opening up, China's railway system has undergone six reforms, the first five of which are confined to the transformation of the management mode of the internal assets of railway enterprises. However, there has been no change to the management system of railway enterprises. In 2011, the government pushed forward the reform of railway system again, explicitly demanding the separation of government and enterprises, and the realization of the main position of railway bureau in the market. Under the direct management of the Ministry of Railways, the Railway Bureau has no independent management and decision-making power. For a long time, it has only acted as the executive layer and is responsible for carrying out the various policies, plans and tasks formulated by the Ministry of Railways. As the main body of the market, the railway bureau will face the fierce market competition in the region independently, at the same time, it will coordinate with the railway internal railway bureau. In order to ensure the enterprise's continuance, stability, the coordinated development will face the huge challenge. Based on the theories of PEST and SWOT, this paper makes a detailed evaluation of the political, economic, social, cultural and technological factors in the macro-environment of freight transportation of Chengdu Railway Administration, and concludes the opportunities and threats in the macro-environment. This paper comprehensively analyzes the competitive environment of the freight transport industry in Chengdu Railway Administration, and systematically expounds the relationship and development trend between the Railway Administration and suppliers, purchasers, substitutes, competitors; After deeply analyzing the external environment and competition, this paper further analyzes the internal resource structure, points out the problems existing in the internal resource composition, organizational structure and management, and finds out the profit area of the enterprise. Based on the analysis of the advantages of the freight transportation resources and the competitive environment of Chengdu Railway Administration, this paper puts forward a large-scale operation based on the railway line network and a large number of storage stations along the railway line. As well as railway semi-militarization management and centralized unified command training super strong core competitiveness, gradually establish a customer solution model, brand model, professional model, value chain positioning model and other profit models, Finally, the Chengdu Railway Bureau became a new type of transportation enterprise.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532

【参考文献】