厦门卫星定位公司智能交通信息服务经营战略分析

发布时间：2019-01-30 21:42

【摘要】：近年来,国家大力发展智能交通市场,从各地方政府的发展规划来看,中国一二线城市从2009年起大规模建设公交道、轨道交通,以构建大公交网络。国家和地方政府将大量资金投入到公交、地铁、轻轨和出租车等各种智能交通解决方案和产品上。作为智能交通产品的提供商,智能交通信息服务企业进入了产业规模扩张的快车道。本文选择厦门一家典型的智能交通信息服务企业——厦门卫星定位公司作为研究对象,在分析其财务状况的基础上,结合产业链整合、多元化经营等理论,对该公司的业务模式、发展战略提出意见和建议。论文首先从行业背景和企业现状入手,分析企业所处的宏观环境、主要业务模式和发展路径,然后选取同样是智能交通信息服务业的企业作为对标企业,运用财务分析工具,分析该企业和对标企业的异同,从而对该企业的经营和发展战略提出意见和建议。文章的基本结论是,厦门卫星定位公司可以通过产业链的延伸,成为城市交通信息平台的提供商和服务商,为政府管理部门、公交公司、出租车公司、物流企业、汽车租赁企业、其他团体或个人用户提供完整的智能交通解决方案,同时可以以城市交通信息平台为载体,适当发展相关多元化业务。本文对其他智能交通信息服务企业也有一定的借鉴作用。
[Abstract]:In recent years, the state has made great efforts to develop the intelligent transportation market. According to the development plans of the local governments, China's first and second tier cities have been building mass transit roads and rail transit since 2009 in order to build a large public transport network. National and local governments have invested heavily in intelligent transportation solutions and products such as buses, subways, light rail and taxis. As a provider of intelligent transportation products, intelligent transportation information service enterprises have entered the fast lane of industrial scale expansion. In this paper, Xiamen Satellite Positioning Company, a typical intelligent transportation information service company, is chosen as the research object. Based on the analysis of its financial situation, the paper combines the theories of industrial chain integration, diversification and so on. To the business model of the company, development strategy put forward the opinion and suggestion. This paper starts with the background of the industry and the present situation of the enterprise, analyzes the macro environment, the main business model and the development path of the enterprise, then selects the enterprise which is also the intelligent transportation information service industry as the standard enterprise, and uses the financial analysis tool. This paper analyzes the similarities and differences between the enterprise and the standard enterprise, and puts forward some suggestions on the management and development strategy of the enterprise. The basic conclusion of the article is that Xiamen Satellite Positioning Company can become the provider and service provider of the urban transportation information platform through the extension of the industrial chain, for government management departments, public transport companies, taxi companies, logistics enterprises, Car rental enterprises, other groups or individual users provide a complete intelligent transportation solution, and can take the urban transportation information platform as the carrier to develop diversified business. This article also has the certain reference function to other intelligent transportation information service enterprises.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F542.6;F272

【共引文献】