东航货运转型发展战略研究

发布时间：2019-02-15 16:27

【摘要】：东航货运作为中国国内第一家提供专业航空物流服务的企业,目前有关东航货运未来模式转型发展战略方面的研究尚未展开。而随着我国对外开放程度的不断提高,国内航空物流市场竞争日趋白热化,东航货运在快速发展的同时也将面对越来越多的来自国内外航空货运物流公司的强大挑战。因而,科学地选择、制定与实施适合于东航货运转型发展战略已经成为一项十分紧迫的研究课题。本文首先从我国航空货运产业和东航货运业务发展现状与存在问题分析入手,然后在东航货运内外部发展环境定性分析的基础上,结合航空货运物流业的特点,为东航货运业务转型发展的战略定位、策略选择和实施提供对标参照性强、可操作性的平台。最后,根据SWOT分析模型判断出的战略地位,结合东航货运目前的实际情况,提出了东航货运今后发展的战略目标,将其分为近期、中期和远期三个方面加以阐述,并根据战略目标制定了相应的支撑体系实施策略,就转型战略的具体实施提出了可行方案。本文根据战略环境分析,提出东航货运未来发展的战略重点应是建立东航货运物流资源平台,彻底转变东航货运的商业模式和发展模式,对于东航货运实现转型发展是有其意义和价值的,可以在企业进行战略决策和运营规划时,提供理论依据和指导意见。
[Abstract]:As the first enterprise in China to provide professional air logistics services, China Eastern Air cargo has not yet carried out research on the strategy of the transformation and development of the future mode of China Eastern Air cargo. With the development of China's opening to the outside world, the competition in domestic air logistics market is becoming more and more intense. China Eastern Airlines will face more and more challenges from domestic and foreign air freight logistics companies as well as its rapid development. Therefore, it has become a very urgent research topic to select, formulate and implement the strategy suitable for China Eastern Airlines' freight transit development. This paper begins with the analysis of the current situation and existing problems of China's air cargo industry and China Eastern Air cargo business, and then, on the basis of qualitative analysis of the internal and external development environment of China Eastern Air cargo, combines the characteristics of air freight logistics industry. It provides a platform with strong reference and maneuverability for the strategic orientation, strategy selection and implementation of China Eastern Airlines' freight business transformation and development. Finally, according to the strategic position judged by SWOT analysis model, combined with the actual situation of China Eastern Airlines cargo, the paper puts forward the strategic goal of the future development of China Eastern Airlines cargo, and divides it into three aspects: short, medium and long term. According to the strategic objectives, the implementation strategy of the supporting system is formulated, and the feasible scheme is put forward for the implementation of the transition strategy. Based on the analysis of the strategic environment, this paper puts forward that the strategic emphasis of the future development of China Eastern Air cargo should be to establish the China Eastern Air cargo Logistics Resource platform, and to thoroughly change the commercial model and development mode of China Eastern Airlines freight transport. It is meaningful and valuable for China Eastern Airlines to realize the transformation and development of freight transport. It can provide theoretical basis and guidance when enterprises make strategic decisions and operational planning.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F562.6

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