A机场服务竞争性战略研究

发布时间：2019-03-14 09:50

【摘要】：在21世纪,作为服务业的第三产业,在世界经济中发挥着越来越重要的作用。随着世界经济的发展,和对运输效率的需求,运输服务行业显得越来越重要。航空运输是运输中的先进方式,机场服务与航空运输紧密联系,机场服务行业也受到广泛重视。机场服务的顾客需求更加多样化,机场服务也被赋予更高标准,诸如干净卫生、便利、舒适、亲切、以及人性化。A机场,作为中国三大主要国际航空枢纽机场之一,在与国内机场的竞争中面临巨大挑战。为了满足顾客需求和抓住机遇,A机场需要通过优化服务战略来提高服务质量,吸引客源,赢取机场行业的市场份额。本文的内容和思路如下:第一,介绍了机场服务行业竞争性战略研究的背景、目标及意义;第二,提出了本次研究是基于文献综述里的相关定义和竞争性战略等相关理论开展的;第三,介绍机场服务行业的现状及A机场的概况,并客观概述A机场面临的挑战;第四,运用相关分析工具,如PEST,五力模型和SWOT矩阵,分析机场服务行业形势和A机场的外部环境,并通过一些数据和实证具体分析A机场的内部环境,包括A机场的资源、能力和核心竞争力;第五,根据上述分析,针对性地提出相关举措和建议。希望通过本研究,为国内外机场服务战略发展研究提供有价值的借鉴。
[Abstract]:In the 21st century, as the tertiary industry of service industry, it is playing a more and more important role in the world economy. With the development of the world economy and the demand for transportation efficiency, the transport service industry is becoming more and more important. Air transport is an advanced mode of transportation, airport services and air transport are closely linked, airport service industry is also widely attached importance. The customer needs of airport services are more diversified, and airport services are also given higher standards, such as cleanliness, convenience, comfort, kindness, and humanization. A Airport, one of China's three major international aviation hubs, is one of the three major international aviation hub airports in China. Facing great challenges in competition with domestic airports. In order to meet customer demand and seize opportunities, airport A needs to improve service quality, attract customers and win market share of airport industry by optimizing service strategy. The contents and ideas of this paper are as follows: firstly, the background, objectives and significance of competitive strategy research in airport service industry are introduced. Secondly, it is proposed that this study is based on the relevant definitions and competitive strategies in literature review. Thirdly, it introduces the current situation of airport service industry and the general situation of airport A, and objectively summarizes the challenges faced by airport A; Fourth, using relevant analysis tools, such as PEST, five forces model and SWOT matrix, to analyze the situation of airport service industry and the external environment of Airport A, and analyze the internal environment of Airport A through some data and empirical evidence, including the resources of Airport A. Competence and core competence; Fifth, according to the above analysis, relevant measures and suggestions are put forward. It is hoped that this study can provide valuable reference for the development of airport service strategy at home and abroad.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F562.6

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