基于价值网的航空货运企业商业模式研究

发布时间：2019-03-26 18:10

【摘要】：随着速度经济时代的到来,航空货运业已经发展为我国当代经济全球化背景下生产方式的重要支撑,成为关系着国家经济安全以及国民经济命脉的战略性产业。然而,国内航空货运业缺少有力的领导品牌,各家货航实力都很弱小。在航空市场逐渐开放的背景下,越来越多的国外航空运输企业已经纷纷入驻中国的航空物流市场,我国航空货运企业“路在何方”已经成为行业发展的关键性问题。本文通过对我国航空货运企业商业模式的现状进行分析,挖掘其存在的问题,并借鉴国外成功经验,在价值网理论的支撑下,设计出适合我国航空货运企业的商业模式。本文共分五章。第一章主要介绍研究背景和意义,阐述研究内容、研究方法、研究思路以及创新点。第二章阐述本文所应用的理论基础,包括价值理论、商业模式理论以及航空货运商业模式的研究成果。第三章,明确航空货运企业商业模式的内涵、分类及特征,对比分析国内外不同商业模式的航空货运企业的发展现状及问题,并总结启示。第四章,围绕商业模式的设计要素以及价值网的结构要素,结合运行动力机制和利益分配机制,构建航空货运企业基于价值网的商业模式。第五章,以国货航为例,通过分析国货航的现状和问题,提出适合国货航的商业模式。
[Abstract]:With the arrival of the era of speed economy, the air cargo industry has developed into an important support of the mode of production under the background of contemporary economic globalization in China, and has become a strategic industry which is related to the national economic security and the lifeblood of the national economy. However, the domestic air freight industry lacks a strong leadership brand, each cargo shipping strength is very weak. Under the background of the gradual opening of the aviation market, more and more foreign air transport enterprises have entered the air logistics market in China, and "where to go" has become a key issue in the development of the industry in our country. Based on the analysis of the current situation of the commercial model of air freight enterprises in our country, this paper excavates the existing problems, and draws lessons from the successful experience of foreign countries, and designs a commercial model suitable for the air freight enterprises of our country under the support of the theory of value net. This paper is divided into five chapters. The first chapter mainly introduces the background and significance of the research, expounds the research contents, research methods, research ideas and innovations. The second chapter describes the theoretical basis of this paper, including value theory, business model theory and the research results of air cargo business model. The third chapter clarifies the connotation, classification and characteristics of air cargo business model, compares and analyzes the development status and problems of air cargo enterprise with different business models at home and abroad, and summarizes the enlightenment. The fourth chapter, focusing on the design elements of the business model and the structural elements of the value net, combines the operating power mechanism and the benefit distribution mechanism to construct the business model of the air freight enterprise based on the value net. In the fifth chapter, taking China cargo Airlines as an example, through analyzing the current situation and problems of China cargo Airlines, this paper puts forward a business model suitable for China cargo Airlines.
【学位授予单位】：中国民航大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F562.6

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