株洲南车时代电气城轨关键装备业务发展战略研究
发布时间：2019-05-08 11:53
【摘要】：随着我国城市化进程的日益加快，城市轨道交通因其运量大、速度快、时间准、污染少、能耗低、占地少的优点成为“城市交通的主动脉”，我国轨道交通产业正处于快速发展阶段，中国已形成一个世界上规模最大、发展最快的轨道交通建设市场。 轨道交通装备制造业在整个轨道交通产业中占据着非常重要的作用，是轨道交通产业发展的基础和前提。在城市轨道交通发达的欧洲和日本，涌现出了一批以西门子、庞巴迪、阿尔斯通、三菱电机为代表的的跨国企业，成为工业领域的领头羊。南车时代电气在中国轨道交通关键装备的市场竞争中，打破了跨国企业的垄断地位，实现了关键装备自主研发的重大突破，逐渐在国内外城轨市场具有的一定的市场占有率，迅速成为了轨道交通行业的“生力军”。同时，随着国家对城市轨道交通装备产业国产化政策及产业振兴战略的实施，也给国内城轨产业发展带来了千载难逢的机遇。 产业发展是影响企业发展的基本因素之一。分析企业所处的产业特点，实施与产业发展特点相适应的战略，是企业在激烈的市场竞争中生存，并取得可持续的发展的关键。 本文基于产业发展前景，，分析了城轨关键装备产业发展过程中遇到的机会和威胁。进而对南车时代电气的发展进行综合SWOT分析，总结其所面临外部机遇、与威胁，以及企业自身所具有的优势、劣势。通过SWOT分析，确定企业适合采取的战略模式。最后，根据SWOT分析法确定的战略选择，分析时代电气战略的实施，具体包括战略目标的确定、战略规划的内容、战略的实施策略等内容。 本文以南车时代电气城轨关键装备业务为例，对城轨关键装备产业的发展前景以及公司的发展战略进行深入研究，对于推动我国城轨装备产业的发展，实现南车时代电气可持续发展具有深刻的理论价值与现实意义。
[Abstract]:With the accelerating process of urbanization in China, urban rail transit has become the "aorta of urban traffic" because of its advantages of large volume, fast speed, accurate time, less pollution, low energy consumption and less land use. China's rail transit industry is in the stage of rapid development. China has formed the largest and fastest developing market of rail transit in the world. Rail transit equipment manufacturing industry plays a very important role in the whole rail transit industry, and it is the foundation and premise of the development of rail transit industry. In the developed urban rail transit Europe and Japan, a number of multinational companies, such as Siemens, Bombardier, Alstom and Mitsubishi Electric, have emerged as leaders in the industrial field. In the era of Southern Railway, Electric has broken the monopoly position of multinational enterprises in the market competition of key equipment in China's rail transit, and has achieved a major breakthrough in independent research and development of key equipment, and gradually has a certain market share in the domestic and foreign urban rail market. Quickly became the "new force" of the rail transit industry. At the same time, with the implementation of the national policy on the localization of urban rail transit equipment industry and the strategy of industrial revitalization, it has also brought a rare opportunity to the development of urban rail industry in China. Industrial development is one of the basic factors that affect the development of enterprises. It is the key for enterprises to survive in the fierce market competition and to achieve sustainable development by analyzing the industrial characteristics of enterprises and implementing the strategies corresponding to the characteristics of industrial development. Based on the prospect of industrial development, this paper analyzes the opportunities and threats encountered in the development of urban rail key equipment industry. Then it makes a comprehensive SWOT analysis of the electric development in the era of Nanche and summarizes its external opportunities and threats as well as the advantages and disadvantages of the enterprises themselves. Through the SWOT analysis, determine the suitable strategic model for the enterprise. Finally, according to the strategic choice determined by SWOT analysis, this paper analyzes the implementation of the electric strategy of the times, including the determination of strategic objectives, the content of strategic planning, the implementation strategy of the strategy and so on. In order to promote the development of urban rail equipment industry in China, this paper makes an in-depth study on the development prospect of the key equipment industry and the development strategy of the company in order to promote the development of the urban rail equipment industry in China. It has profound theoretical value and practical significance to realize the electric sustainable development in the era of Nanche.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.4;F572
本文编号：2471890
[Abstract]:With the accelerating process of urbanization in China, urban rail transit has become the "aorta of urban traffic" because of its advantages of large volume, fast speed, accurate time, less pollution, low energy consumption and less land use. China's rail transit industry is in the stage of rapid development. China has formed the largest and fastest developing market of rail transit in the world. Rail transit equipment manufacturing industry plays a very important role in the whole rail transit industry, and it is the foundation and premise of the development of rail transit industry. In the developed urban rail transit Europe and Japan, a number of multinational companies, such as Siemens, Bombardier, Alstom and Mitsubishi Electric, have emerged as leaders in the industrial field. In the era of Southern Railway, Electric has broken the monopoly position of multinational enterprises in the market competition of key equipment in China's rail transit, and has achieved a major breakthrough in independent research and development of key equipment, and gradually has a certain market share in the domestic and foreign urban rail market. Quickly became the "new force" of the rail transit industry. At the same time, with the implementation of the national policy on the localization of urban rail transit equipment industry and the strategy of industrial revitalization, it has also brought a rare opportunity to the development of urban rail industry in China. Industrial development is one of the basic factors that affect the development of enterprises. It is the key for enterprises to survive in the fierce market competition and to achieve sustainable development by analyzing the industrial characteristics of enterprises and implementing the strategies corresponding to the characteristics of industrial development. Based on the prospect of industrial development, this paper analyzes the opportunities and threats encountered in the development of urban rail key equipment industry. Then it makes a comprehensive SWOT analysis of the electric development in the era of Nanche and summarizes its external opportunities and threats as well as the advantages and disadvantages of the enterprises themselves. Through the SWOT analysis, determine the suitable strategic model for the enterprise. Finally, according to the strategic choice determined by SWOT analysis, this paper analyzes the implementation of the electric strategy of the times, including the determination of strategic objectives, the content of strategic planning, the implementation strategy of the strategy and so on. In order to promote the development of urban rail equipment industry in China, this paper makes an in-depth study on the development prospect of the key equipment industry and the development strategy of the company in order to promote the development of the urban rail equipment industry in China. It has profound theoretical value and practical significance to realize the electric sustainable development in the era of Nanche.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.4;F572
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