网约车指导定价模型研究

发布时间：2019-06-10 06:50

【摘要】：网约车市场的飞速发展不仅给传统产业造成了巨大冲击,同时也是对市场监管的挑战。通过分析Uber、快的专车、易到用车三家网约车公司的运营模式,对比其优劣所在,总结出网约车市场在利用物联网、大数据等新技术上的优势与不足,进而分析其核心商业模式,并利用V4模型分析了网约车公司线上能力与线下能力的线性关系,总结网约车市场的核心业务。由此构建政府指导定价策略模型,建立了大数据和云计算等新技术手段对网约车公司线上能力与线下能力进行综合评判的模型,从而为政府制定有针对性的指导定价策略提供路径选择。
[Abstract]:The rapid development of online car-hailing market not only has a great impact on traditional industries, but also a challenge to market supervision. By analyzing the operation mode of three online car hailing companies with Uber, express and easy access, and comparing their advantages and disadvantages, this paper sums up the advantages and disadvantages of the online car hailing market in the use of the Internet of things, big data and other new technologies. Then the core business model is analyzed, and the linear relationship between online capability and offline capability of online car-hailing company is analyzed by using V4 model, and the core business of online car-hailing market is summarized. Thus, the model of government-guided pricing strategy is constructed, and the model of comprehensive evaluation of online and offline capabilities of online car-hailing companies by new technical means such as big data and cloud computing is established. In order to provide a path choice for the government to formulate targeted pricing strategy.
【作者单位】：太原理工大学经济管理学院;
【分类号】：F724.6;F572

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