承德露露基于生命周期的财务战略优化

发布时间：2018-02-24 11:13

本文关键词： 财务战略生命周期成熟前期核心竞争力　出处：《河北大学》2015年硕士论文　论文类型：学位论文

【摘要】：承德露露作为国内最大的杏仁露供应商,在植物蛋白饮料大行业中市场占有率下降,企业转型迫在眉睫。若要在饮料行业竞争激烈的环境发展下去,必须制定出合理的财务战略。研究该企业的财务战略,在一定程度上可以解决该企业财务战略制定和执行过程中的问题,对财务战略理论研究进行推广,促进饮料业持续健康的发展具有一定现实意义。本文首先介绍了国内外研究现状和财务战略的理论探讨等相关理论;然后,利用战略分析工具对公司财务战略环境进行分析;进而就公司现行的财务筹资战略、投资战略和利润分配战略实施状况进行分析与评价,针对现行财务战略中存在的问题,进行相应的战略调整与选择,优化企业财务战略。经过研究发现,对于正处于成熟前期的承德露露来说,此阶段应该采用的财务战略为稳健扩张型的财务战略。本文认为承德露露财务战略主要存在以下问题:融资渠道单一;缺乏新的强有力核心竞争力和投资方向,未打破区域性和季节性制约;股利分配制度尚不完善,缺乏激励员工职能。从企业生命周期理论的视角,本文提出了公司财务战略的优化方案:优化资产负债结构,加强预算管理,积极捕捉风险投资;完善项目可行性分析,集中财务资源来发展主要业务,多元化投资,强化创新投资管理;保持合理的现金股利支付率,制定具有激励作用的分配制度。
[Abstract]:Chengde Lulu, as the largest supplier of almond milk in China, has a declining market share in the large vegetable protein beverage industry, and the transformation of the enterprise is imminent. If the beverage industry is to continue to develop in a competitive environment, It is necessary to work out reasonable financial strategy, study the financial strategy of the enterprise, to a certain extent, can solve the problems in the process of making and implementing the financial strategy of the enterprise, and popularize the research on the theory of financial strategy. It is of practical significance to promote the sustainable and healthy development of the beverage industry. Firstly, this paper introduces the domestic and foreign research status and the theory of financial strategy, and then uses the strategic analysis tools to analyze the financial strategic environment of the company. Then it analyzes and evaluates the current financial financing strategy, investment strategy and profit distribution strategy of the company, and adjusts and selects the corresponding strategy in view of the problems existing in the current financial strategy. Optimization of corporate financial strategy. Through research, it is found that for Chengde Lulu, who is in the early stages of maturity, The financial strategy that should be adopted at this stage is a stable and expansionary financial strategy. This paper holds that Chengde Lulu's financial strategy has the following main problems: single financing channel, lack of new strong core competitiveness and investment direction, Not breaking the regional and seasonal constraints, dividend distribution system is not perfect, lack of incentive function. From the perspective of enterprise life cycle theory, this paper puts forward the optimization scheme of corporate financial strategy: optimizing the structure of assets and liabilities. Strengthen budget management, actively capture venture capital, perfect project feasibility analysis, concentrate financial resources to develop major business, diversify investment, strengthen innovative investment management, maintain a reasonable cash dividend payment rate, Establish an incentive distribution system.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F406.7;F426.82

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