两面针公司投资战略问题研究

发布时间：2018-04-03 17:02

本文选题：投资战略　切入点：实业投资　出处：《湘潭大学》2014年硕士论文

【摘要】：随着我国市场经济体制的建立与逐步完善，科学技术不断进步，企业逐渐成为市场的主体，作为市场主体的企业拥有自主投资权。投资战略是企业发展到一定规模时的必然选择，企业的投资战略决定企业产业发展的方向，以及企业盈余资金的合理分配和有效利用，对企业发展尤为重要。但是，企业良好的发展趋势容易使管理者产生一种迫切的想要壮大企业规模的心态，希望不断对全新的领域进行投资，这种求成心切的战略模式易使企业的投资战略产生各种问题。因此，在企业对外投资扩张的过程中，及时审视自身投资战略并做出调整与优化显得尤为重要。我国学术界对投资战略的研究多集中于金融投资领域，研究具体公司整体投资战略问题的学术成果不多。因此，本文以具体公司为案例，在对其投资战略中出现的问题进行剖析的基础上，提出对公司投资战略进行优化的具体措施和建议。本文运用理论研究与案例分析相结合的方法，以两面针公司为研究对象，在总结国内外学者研究成果的基础上，借鉴协同效应理论、现代投资组合理论和财务战略管理理论，对两面针公司投资战略实施的过程和情况进行了深入分析。并在分析的基础上总结出两面针公司投资战略中存在的投资产业之间关联性差；投资进程过快，资源过于分散；投资行为具有盲目性；对金融投资过于依赖；削弱公司核心竞争力一系列问题。基于对公司投资战略问题的详细剖析与研究，，本文有针对性的对两面针公司提出了明确投资方向，进行相关多元化投资；把握投资的时机和进程；精简不相关产业，进行战略重组；做大做强主业，培养核心竞争力；建立有效的内部投资管理体系的战略优化建议。本文以具体上市公司为研究对象，以真实的企业情况和数据为论据，对两面针公司今后投资战略的改进及优化具有现实意义。同时，本文也为我国中小型企业进行投资战略选择与实施提供了借鉴，并为今后企业投资战略问题的深入研究提供参考。
[Abstract]:With the establishment and gradual improvement of the market economy system and the continuous progress of science and technology, enterprises gradually become the main body of the market, and the enterprises as the main body of the market have the right of independent investment.The investment strategy is the inevitable choice when the enterprise develops to a certain scale. The investment strategy of the enterprise decides the direction of the enterprise industry development, and the rational allocation and effective utilization of the enterprise surplus fund, which is especially important for the enterprise development.However, the good development trend of the enterprise makes it easy for managers to develop a mindset that urgently wants to expand the size of the enterprise, hoping to continue to invest in new areas.This kind of strategic mode that makes the enterprise's investment strategy easy to produce various problems.Therefore, in the process of enterprise's outward investment expansion, it is very important to examine its own investment strategy and make adjustment and optimization.The research on investment strategy in Chinese academia is mainly focused on the field of financial investment, but there are few academic achievements in studying the whole investment strategy of specific company.Therefore, this paper takes the specific company as an example, on the basis of analyzing the problems in its investment strategy, puts forward the concrete measures and suggestions to optimize the investment strategy of the company.This paper uses the method of combining theoretical research and case analysis, taking the company as the research object, on the basis of summing up the research results of domestic and foreign scholars, drawing lessons from the theory of synergy effect, modern investment portfolio theory and financial strategy management theory.This paper analyzes the process and situation of the investment strategy implementation of Acanthophora chinensis Co., Ltd.On the basis of the analysis, the paper concludes that the investment industry has poor correlation in the investment strategy of the company, the investment process is too fast, the resources are too scattered, the investment behavior is blind, and the investment is too dependent on financial investment.Weakening the core competitiveness of the company a series of problems.Based on the detailed analysis and research on the investment strategy of the company, this paper puts forward a clear investment direction for the company, carries on the related diversification investment, grasps the opportunity and the process of the investment, simplifies the unrelated industry,Carry on the strategic reorganization; make the main industry bigger and stronger; cultivate the core competitiveness; establish effective internal investment management system strategic optimization suggestion.This paper takes the listed company as the research object, takes the real enterprise situation and the data as the argument, has the realistic significance to the improvement and the optimization of the investment strategy of the company in the future.At the same time, this paper also provides a reference for the investment strategy selection and implementation of the small and medium-sized enterprises in China, and provides a reference for the further study of the investment strategy of the enterprises in the future.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.72;F406.7

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