海尔集团财务管理模式及其竞争优势分析

发布时间：2018-04-27 08:17

本文选题：集团财务管理模式 + 商业模式　；参考：《中国海洋大学》2014年硕士论文

【摘要】：本文研究的是集团财务模式对提升企业竞争力的作用。本文以财务模式、商业模式与竞争优势之间关系理论为研究依据，把商业模式引入财务模式，建立以技术资本为核心的集团财务管理模式，从而为企业带来竞争优势。随着科学技术的迅猛发展，技术创新、互联网络及不断变化的商业环境，，如网络商业（线上买卖）对传统商业（线下买卖）而言，具有其独特的生命力和强大的竞争力，给传统模式带来了巨大挑战。促使人们开始研究生产方式和生活方式的变化，企业如何获得持久的竞争力，拥有核心竞争优势。企业的财务能力作为企业核心竞争力的基础，研究财务管理模式在如今这个多变经济时代的非常必要。本文以海尔集团为例，对以集团财务管理作为核心的竞争优势商业模式进行了探讨。本文的内容主要包括六部分。第一部分为绪论，介绍了本文选题的背景，研究的对象、目的、内容、方法以及意义。第二部分主要阐述有关集团财务管理模式、商业模式及竞争力优势的相关理论及文献。第三部分阐述了海尔集团的财务管理现状以及存在的问题。第四部分和第五部分是本文的核心内容，第四部分阐述了海尔集团的财务公司模式、财务管理机制及其竞争力。第五部分探讨建立以技术资本为核心的竞争财务模式以及竞争财务模式在海尔集团的应用研究。在本部分，首先介绍了海尔集团的技术创新以及产品研发状况，然后对竞争力优势的财务源泉进行了分析，其次分析了以技术资本为核心的财务管理模式的竞争优势，最后从技术人员以及技术研发支出两个方面分析了技术资本在海尔集团财务模式中的应用。第六部分为本文的结论以及提出的建议。即对全文进行总结，并有重点地提出了相应的建议，以期对企业财务模式的发展有所帮助。本文研究的成果： 1、对企业集团财务管理模式与企业核心竞争力的联系做一个的阐述。商业模式是连接资源投入和价值产出的桥梁，最重要的用就是实现企业赢利，进而达到企业价值的最大化。研究企业财务模式及其竞争力，就是为了实现资本增值，而成功的商业模式是资本增值的桥梁。 2、丰富企业财务模式的理论内容。把技术资本引入财务管理模式，将丰富财务理论的内涵和外延，使要素资本与财务管理相结合，探索新的财务模式。本文研究的创新之处：本文试图将企业竞争力优势理论、商业模式引入财务管理模式之中，并将企业财务管理模式与核心竞争力之间的关系联系起来，找到新的财务管理模式。对技术创新视角的企业财务模式的研究及其财务管理模式在企业中的应用进行了探索。
[Abstract]:This paper studies the role of group financial model in improving the competitiveness of enterprises. Based on the theory of the relationship between financial model, business model and competitive advantage, this paper introduces the business model into the financial model, and establishes the group financial management model with technical capital as the core, thus bringing the competitive advantage to the enterprise. With the rapid development of science and technology, technological innovation, Internet and changing business environment, such as online commerce (online trading), has its unique vitality and strong competitiveness for traditional commerce (offline trading). It presents a great challenge to the traditional model. People begin to study the change of production mode and life style, how to obtain the lasting competition ability and have the core competitive advantage. As the foundation of enterprise's core competence, it is necessary to study the financial management mode in this changing economic era. Taking Haier Group as an example, this paper discusses the competitive advantage business model with financial management as the core. The content of this paper mainly includes six parts. The first part is introduction, which introduces the background, object, purpose, content, method and significance of this paper. The second part mainly expatiates the related theories and literature about group financial management mode, business model and competitive advantage. The third part describes the current situation of Haier Group's financial management and the existing problems. The fourth part and the fifth part are the core contents of this paper. The fourth part expounds the Haier Group's financial company model, financial management mechanism and its competitiveness. The fifth part discusses the establishment of competitive financial model with technology capital as the core and the application of competitive financial model in Haier Group. In this part, we first introduce the technological innovation and product research and development of Haier Group, then analyze the financial source of competitive advantage, and then analyze the competitive advantage of financial management mode with technology capital as the core. Finally, the application of technical capital in Haier Group's financial model is analyzed from two aspects: technical personnel and R & D expenditure. The sixth part is the conclusion and suggestion of this paper. That is to sum up the full text, and put forward the corresponding suggestions in order to help the development of enterprise financial model. The results of this study are as follows: 1. Expound the relationship between the financial management mode of enterprise group and the core competence of enterprise. Business model is the bridge between resource input and value output. The most important use is to realize the profit of the enterprise and then to maximize the value of the enterprise. The study of enterprise financial model and its competitiveness is to achieve capital appreciation, and successful business model is the bridge of capital appreciation. Second, enrich the theoretical content of enterprise financial model. Introducing technical capital into financial management mode will enrich the connotation and extension of financial theory, combine factor capital with financial management, and explore new financial model. The innovations of this paper are as follows: This paper attempts to introduce the competitive advantage theory and business model into the financial management model, and to find a new financial management model by connecting the relationship between the enterprise financial management model and the core competitiveness. This paper probes into the research of enterprise financial model from the perspective of technological innovation and the application of financial management mode in enterprise.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F406.7

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