X绿色药业公司中药配方颗粒项目投资的综合分析

发布时间：2018-05-03 12:53

本文选题：绿色药业公司 + 项目投资　；参考：《电子科技大学》2013年硕士论文

【摘要】：企业项目投资是实现其发展战略目标的重要途径和载体,项目投资可行性分析作为综合分析项目现金流量、盈利能力、风险程度等的科学方法和手段,可以客观预测和估计项目投资的获利水平。本文旨在充分借助和科学应用项目可行性分析的基础理论知识,对X绿色药业公司投资的中药配方颗粒项目的可行性展开论述和评价。本文首先对国内外研究现状进行简要说明,接着对项目投资可行性相关概念进行界定,简述了项目投资可行性分析的主要内容和分析要点。然后,对X绿色药业公司现状进行了剖析,对在对项目基本概况(公司历史沿革、管理团队、项目投资必要性、行业发展状况等)进行阐述的前提下,利用PEST和SWOT方法对X绿色药业公司项目投资的市场经营环境展开全面分析,接着对从公司项目投资的资产负债表、损益表、相关比率分析三方面展开财务和现金流分析。另外,本文还对该项目的社会影响和环境影响进行了分析。最后,笔者对该项目存在的项目风险进行了分析,并提出了规避措施。中药配方颗粒作为传统中药饮片变革的取向,将会受到越来越多投资者的青睐。因而,本文不仅是利用项目可行性理论进行实践应用的尝试,而且可以为政府部门制定行业发展规划、中药配方颗粒项目的投资者进行决策提供有价值的借鉴和参考依据。
[Abstract]:Enterprise project investment is an important way and carrier to achieve its development strategic goal. The feasibility analysis of project investment is used as a scientific method and means for comprehensive analysis of project cash flow, profitability, risk level, etc. The profit level of project investment can be predicted and estimated objectively. The purpose of this paper is to make full use of the basic theoretical knowledge of feasibility analysis of scientific application projects and to discuss and evaluate the feasibility of the Chinese medicine formula granule project invested by X Green Pharmaceutical Company. In this paper, the current research situation at home and abroad is briefly explained, then the related concepts of project investment feasibility are defined, and the main contents and main points of project investment feasibility analysis are briefly described. Then, the paper analyzes the current situation of X Green Pharmaceutical Company, on the premise of explaining the basic situation of the project (the history of the company, the management team, the necessity of the project investment, the development of the industry, etc.), This paper makes a comprehensive analysis of the market operating environment of project investment in X Green Pharmaceutical Company by means of PEST and SWOT, and then analyzes the financial and cash flow from three aspects: balance sheet, profit and loss statement and correlation ratio analysis of the company's project investment. In addition, the social and environmental impacts of the project are analyzed. Finally, the author analyzes the project risk and puts forward some measures to avoid it. As the reform orientation of traditional Chinese medicine prescription granule, it will be favored by more and more investors. Therefore, this paper is not only an attempt to use project feasibility theory for practical application, but also can provide valuable reference and reference for government departments to formulate industry development planning and investors of traditional Chinese medicine formulation granule project to make decisions.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F406.7;F426.72

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