中国零售连锁企业盈利能力研究

发布时间：2018-06-02 05:33

本文选题：中国零售连锁企业 + 盈利能力　；参考：《西南财经大学》2013年硕士论文

【摘要】：作为我国零售行业中一种主流商业模式的零售连锁行业,在经历了多年的发展后,已具有自己的规模与特色。但是,近几年来,由于受到国内外经济环境变化的影响,中国零售连锁行业压力倍增。由于宏观经济的不确定性,企业还面临着利润空间持续缩小、消费者数量减少、新兴零售模式的冲击等各种压力。提高企业的盈利能力已经成为我国零售连锁企业的一个重要任务。进行中国零售连锁企业的盈利能力研究具有重要的现实意义。纵观国内外对企业盈利能力的研究,多集中于研究企业盈利能力评价方面,而对盈利能力的影响因素研究不多。本文从评价与影响因素相结合的角度对中国零售连锁行业的盈利能力进行研究分析,以其能为零售连锁行业在提高盈利能力方面提供一定的思路与或参考。在国内,学者们由于研究数据采集方面的原因,对研究数据采集难度大的未上市零售连锁企业盈利能力研究相对较少。本文以一家未上市的零售连锁企业数据为分析样本,对其盈利能力进行分析,试图从中国零售连锁企业盈利能力近况出发,结合实际案例进行分析,并提出相关对策与建议。这不仅能够为我国零售连锁企业如何提升盈利能力提供参考,而且对我国零售连锁企业加强内部管理、提高竞争能力、完善零售连锁业市场体系具有实际意义。本文一共分为五个章节。其中,绪论部分主要介绍了本文的写作背景、研究思路与方法；第二章主要阐述本文的相关理论与专业名词的基本内涵；第三章分析并总结了零售连锁行业的特点、影响因素等问题；第四章为案例分析。本章主要是使用多种分析法对案例进行分析与评价；最后是本文的结论与对策部分,除了对本文进行归纳总结外,还提出了如何提高盈利能力的相关对策与方法。本文的创新之处在于：一是从宏观、微观两个方面对企业盈利能力进行了综合研究；二是本文在案例选取上,使用未上市的企业进行分析,拓展了研究领域。但由于数据收集困难,本文仅使用了三年的数据进行对比分析。并且本文研究也只能从盈利能力的角度来反映企业状况,使得文章观点难免有一定的局限性。
[Abstract]:Retail chain industry, as a mainstream business model in retail industry of our country, has its own scale and characteristics after years of development. However, in recent years, the pressure of China's retail chain industry has doubled due to changes in the economic environment at home and abroad. Due to the uncertainty of the macro economy, enterprises are also faced with various pressures, such as shrinking profit space, decreasing the number of consumers and the impact of new retail models. Improving the profitability of enterprises has become an important task of retail chain enterprises in China. It is of great practical significance to study the profitability of Chinese retail chain enterprises. Throughout the domestic and foreign research on the profitability of enterprises, most of them focus on the evaluation of corporate profitability, but few on the factors affecting profitability. This paper studies and analyzes the profitability of retail chain industry in China from the angle of combination of evaluation and influencing factors, so as to provide some ideas and references for the retail chain industry to improve its profitability. In China, for the reasons of data acquisition, there are few researches on the profitability of unlisted retail chain enterprises which are difficult to collect data. Based on the data of an unlisted retail chain enterprise, this paper analyzes the profitability of an unlisted retail chain enterprise, and attempts to analyze the profitability of a retail chain enterprise in China, combining with a practical case, and puts forward some relevant countermeasures and suggestions. This can not only provide a reference for our country's retail chain enterprises how to improve their profitability, but also have practical significance for our country's retail chain enterprises to strengthen internal management, improve their competitiveness, and improve the retail chain industry market system. This paper is divided into five chapters. Among them, the introduction part mainly introduces the writing background, research ideas and methods of this paper; the second chapter mainly describes the basic connotation of relevant theories and professional nouns; the third chapter analyzes and summarizes the characteristics of retail chain industry. The fourth chapter is the case study. This chapter mainly uses a variety of analytical methods to analyze and evaluate cases. Finally, the conclusions and countermeasures of this paper, in addition to the summary of this paper, also put forward how to improve the profitability of the relevant countermeasures and methods. The innovation of this paper lies in: first, the comprehensive study of the profitability of enterprises from the macro and micro aspects; second, in the case selection, the use of unlisted enterprises to analyze, expand the research field. However, due to the difficulty of data collection, this paper uses only three years of data for comparative analysis. And this study can only reflect the situation of enterprises from the perspective of profitability, which makes the article point of view inevitably have some limitations.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F721.7;F715.5

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