ZH集团资本运营研究

发布时间：2018-06-02 22:37

本文选题：ZH集团 + 资本运营　；参考：《天津财经大学》2014年硕士论文

【摘要】：随着中国经济体制改革的深入,许多大企业都运用资本运营的手段实现了企业规模的增长、市场份额的扩大、技术实力的增强、竞争优势的提升。作为从事资本运营与产业经营的国有大型企业集团之一的ZH集团,多年来一直采用内部管理、自身积累的方式取得发展,在推动产业资本与金融资本相结合、通过资本运营谋求发展方面意识不强。迫切需要通过加强资本运营意识,整合优化资源配置,实现规模经济、资本增值增益,推动ZH集团发展壮大。本文以ZH集团为研究对象,在阐述资本运营相关理论的基础上,认真梳理了ZH集团发展现状特别是资本运营存在的问题。提出了企业开展资本运营的必要性,并通过SWOT方法分析了企业开展资本运营的可行性,在资本运营的方向、总体思路与业务规划方面给出了ZH集团开展资本运营的建议,希望能够帮助ZH集团用于实践,促进企业做大做强。
[Abstract]:With the deepening of China's economic system reform, many large enterprises have used the means of capital operation to achieve the growth of enterprise scale, the expansion of market share, the enhancement of technical strength and the enhancement of competitive advantage. As one of the large state-owned enterprise groups engaged in capital operation and industrial management, ZH Group has been adopting internal management for many years and has achieved development in the way of its own accumulation, which is promoting the combination of industrial capital and financial capital. The consciousness of seeking development through capital operation is not strong. It is urgent to strengthen the consciousness of capital operation, integrate and optimize the allocation of resources, realize economies of scale and increase the value of capital, and promote the development and growth of ZH Group. This paper takes ZH Group as the research object, on the basis of expounding the related theories of capital operation, combs the development situation of ZH Group, especially the existing problems of capital operation. This paper puts forward the necessity of developing capital operation, and analyzes the feasibility of developing capital operation by SWOT method. In the aspect of the direction of capital operation, the general idea and business plan, the paper gives the suggestion of developing capital operation of ZH Group. Hope to help ZH Group to practice, to promote enterprises to become bigger and stronger.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F406.7;F426.6

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