AX公司治疗仪项目商业计划书
发布时间：2018-08-14 14:48
【摘要】：AX医疗器械公司（下称公司）是一家长期从事医疗设备研发和制造的成熟企业，通过对医疗市场行业分析，发现国内医疗市场对公司研发出来的新型体外冲击波治疗仪需求旺盛，而传统针对大医院的体外冲击波碎石机市场也已经接近饱和，公司通过本次计划引入冲击波治疗仪项目开拓未来医疗市场，而股权融资是融资成本较低的融资方式，因此本次项目将希望引入风险投资，布局和发展国内的体外冲击波治疗仪市场。 而风险投资机构也希望通过对有市场潜力的AX公司进行股权投资而最后获得高额回报，但是对于企业估值这一关键地方确实一道难题，因此本商业计划书为此项目撰写，以研究项目的可行性和具体实施措施。 由于本项目将涉及新产品和社区医院这类的公司以前少接触的新市场，本文在开始介绍公司内部情况和治疗仪产品，利用PEST方法分析医疗设备市场宏观环境和治疗设备行业情况，使用五力模型分析行业竞争态势，得出企业所处良好的大环境和竞争适当的行业环境，适合项目开展。推导出企业的盈利模式和发展规划，并根据模式和规划进行市场定位和目标市场容量估计，并定出五年内企业的销售目标，以4P理论对项目的产品、定价、渠道和促销进行了详细的研究并制定出营销计划和运营计划。 最后是从经营分析的角度对项目的收入、费用、成本，现金流量等进行预测，还对项目净现值、内部收益率等经济效益指标进行分析。同时，由于涉及风险融资,本次将分析敏感因素并从风险控制角度对本项目投资和运营可能涉及的风险因素，提出针对性的对策。
[Abstract]:Ax Medical Devices Company (hereinafter referred to as "the Company") is a mature enterprise engaged in the development and manufacture of medical equipment for a long time, through the analysis of the medical market industry, It was found that the domestic medical market had a strong demand for the new extracorporeal shock wave therapy instrument developed by the company, and the market for the traditional extracorporeal shock wave lithotriptor for large hospitals was also nearly saturated. Through this plan, the company will introduce shock wave therapy equipment project to develop the future medical market, and equity financing is the financing method with lower financing cost. Therefore, the project will hope to introduce venture capital. Layout and development of extracorporeal shock wave therapy apparatus market. Venture capitalists also hope to end up with a high return on equity investments in ax companies with market potential, but this business plan is written for this project because there is a real problem with the key point of corporate valuation. To study the feasibility of the project and specific implementation measures. Since this project will involve new products and new markets that companies such as community hospitals have previously been less exposed to, this article begins with an introduction to the company's internal situation and therapeutic equipment products, By using PEST method to analyze the macro environment of medical equipment market and the situation of treatment equipment industry, and to use the five forces model to analyze the competition situation of the industry, it is concluded that the good environment and the appropriate competition environment of the enterprise are suitable for the project development. The profit model and development plan of the enterprise are deduced, and the market orientation and the target market capacity are estimated according to the model and plan, and the sales target of the enterprise within five years is set, and the products of the project are priced with the 4P theory. Channels and promotions were studied in detail and marketing plans and business plans were worked out. Finally, the project income, cost, cost and cash flow are forecasted from the angle of management analysis, and the economic benefit indexes such as project net present value and internal rate of return are also analyzed. At the same time, because of the risk financing involved, this paper will analyze the sensitive factors and put forward the corresponding countermeasures from the risk control point of view of the investment and operation of the project.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F406.72;F426.4
本文编号：2183201
[Abstract]:Ax Medical Devices Company (hereinafter referred to as "the Company") is a mature enterprise engaged in the development and manufacture of medical equipment for a long time, through the analysis of the medical market industry, It was found that the domestic medical market had a strong demand for the new extracorporeal shock wave therapy instrument developed by the company, and the market for the traditional extracorporeal shock wave lithotriptor for large hospitals was also nearly saturated. Through this plan, the company will introduce shock wave therapy equipment project to develop the future medical market, and equity financing is the financing method with lower financing cost. Therefore, the project will hope to introduce venture capital. Layout and development of extracorporeal shock wave therapy apparatus market. Venture capitalists also hope to end up with a high return on equity investments in ax companies with market potential, but this business plan is written for this project because there is a real problem with the key point of corporate valuation. To study the feasibility of the project and specific implementation measures. Since this project will involve new products and new markets that companies such as community hospitals have previously been less exposed to, this article begins with an introduction to the company's internal situation and therapeutic equipment products, By using PEST method to analyze the macro environment of medical equipment market and the situation of treatment equipment industry, and to use the five forces model to analyze the competition situation of the industry, it is concluded that the good environment and the appropriate competition environment of the enterprise are suitable for the project development. The profit model and development plan of the enterprise are deduced, and the market orientation and the target market capacity are estimated according to the model and plan, and the sales target of the enterprise within five years is set, and the products of the project are priced with the 4P theory. Channels and promotions were studied in detail and marketing plans and business plans were worked out. Finally, the project income, cost, cost and cash flow are forecasted from the angle of management analysis, and the economic benefit indexes such as project net present value and internal rate of return are also analyzed. At the same time, because of the risk financing involved, this paper will analyze the sensitive factors and put forward the corresponding countermeasures from the risk control point of view of the investment and operation of the project.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F406.72;F426.4
【参考文献】
相关期刊论文 前1条
1 张家伦;;企业价值评估方法分类及其利弊分析[J];兰州商学院学报;2007年04期
，本文编号：2183201
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