跨文化视角下的中国旅游业国际化发展策略研究

发布时间：2018-01-01 05:33

本文关键词：跨文化视角下的中国旅游业国际化发展策略研究　出处：《华中师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：据世界旅游组织预测,我国在2020年年接待入境旅游者将达到1.37亿,将成为旅游目的地第一大国。同时,出境旅游人数也会突破亿人大关。旅游业的国际化发展还体现在我国的旅游企业勇于“走出去”参与国际竞争。我国的旅游业发展越来越趋于国际化。旅游业国际化发展使越来越多来自不同文化背景的人相遇,旅游相关人员与国际旅游者之间的差异并不是仅仅限于语言、服饰、食品,还包括非语言行为、价值观念、思维方式、审美情趣、道德情操、宗教信仰等一些深层次的文化因素。这些文化因素的差异是旅游活动中发生文化冲突和误解的潜在基础。由于跨文化差异现象的存在,一种行为、一种现象可能在一个文化群体中视为正常的,而在另一个文化群体可能会无法接受。因此,旅游管理者和服务者等与旅游相关的人员都必须对跨文化差异进行一定的研究和学习,既能够了解他人的文化,也熟悉自己的文化,认识其中的差异,从而制定一系列相关措施保证旅游业国际化的健康发展。本文主要从跨文化角度,分析了深层次的文化因素的差异对旅游活动的影响,将分析的结论与旅游规划和旅游管理的相关研究结合,针对我国旅游业国际化发展中遇到的问题,提出了促进我国旅游业朝着国际化的方向健康、可持续发展的策略。文章的结构主要由五大部分组成：第一章：绪论。绪论主要介绍了本文的研究背景、研究意义、国内外研究现状、研究内容以及文章的创新点等。第二章：跨文化旅游理论概述。本章主要介绍了跨文化旅游的概念和研究范围、类型及特点、研究内容和文化后果。第三章：旅游活动中的文化差异分析。本章主要侧重于从旅游者价值观、旅游者心理、民族风俗习惯、语言表达四个方面对旅游活动的影响进行分析,为第四章提供了理论基础。第四章：跨文化旅游理论在中国的旅游业国际化发展中的运用。本章是全文的创新点,将第三章所分析的理论与旅游规划、旅游管理相结合提出我国旅游业国际化发展的策略。第五章：结论与展望。本章归纳了在文章中所得出的结论,并且期待国内对跨文化旅游理论的研究更加成熟。
[Abstract]:According to the World Tourism Organization (WTO), the number of inbound tourists in China will reach 137 million in 2020, making China the largest tourist destination. The number of people traveling abroad will also break through the threshold of 100 million people. The internationalization of tourism development is also reflected in the courage of Chinese tourism enterprises to "go out." Participation in international competition. China's tourism development is becoming more and more international. The development of tourism internationalization makes more and more people from different cultural backgrounds meet. The difference between tourism related personnel and international tourists is not limited to language, clothing, food, but also includes non-verbal behavior, values, ways of thinking, aesthetic taste, moral sentiment. Religious belief and other deep-seated cultural factors. The differences of these cultural factors are the potential basis for cultural conflicts and misunderstandings in tourism activities. Due to the existence of cross-cultural differences, a kind of behavior. One phenomenon may be considered normal in one cultural group and unacceptable in another. Tourism managers and service providers and other tourism-related personnel must study and learn about cross-cultural differences, not only to understand the culture of others, but also familiar with their own culture, to understand the differences. Thus, a series of relevant measures to ensure the healthy development of tourism internationalization. From the perspective of cross-culture, this paper analyzes the influence of the deep cultural factors on tourism activities, and combines the conclusions with the related research of tourism planning and tourism management. In view of the problems encountered in the development of tourism internationalization in China, this paper puts forward some strategies to promote the healthy and sustainable development of our tourism industry in the direction of internationalization. The structure of this paper is mainly composed of five parts: The first chapter is introduction. The introduction mainly introduces the research background, research significance, domestic and foreign research status, research content and innovation of the article. This chapter introduces the concept, research scope, types and characteristics, research contents and cultural consequences of cross-cultural tourism. Chapter three: the analysis of cultural differences in tourism activities. This chapter mainly focuses on the impact of tourism activities from four aspects: tourists' values, tourists' psychology, national customs and habits, and language expression. It provides the theoretical basis for Chapter 4th. Chapter 4th: the application of cross-cultural tourism theory in the development of tourism internationalization in China. This chapter is the innovation of the full text, the third chapter analyzes the theory and tourism planning. Combined with tourism management, this paper puts forward the strategy of internationalization development of tourism industry in China. Chapter 5th: conclusions and prospects. This chapter summarizes the conclusions reached in the article, and looks forward to domestic research on cross-cultural tourism theory more mature.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592

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