中国旅游从业者职业忠诚度研究

发布时间：2018-01-01 14:41

本文关键词：中国旅游从业者职业忠诚度研究　出处：《旅游科学》2013年04期 　论文类型：期刊论文

【摘要】：企业员工忠诚对于企业的长远发展至关重要,旅游企业的员工忠诚研究对于旅游企业及区域旅游业的持续发展十分必要。本文通过网络调研对全国31个大陆省区各层次各行业旅游从业者的职业忠诚进行了大样本量问卷调研,并利用SPSS 16.0对所得一手数据进行了统计分析。研究发现:(1)我国旅游从业者的职业忠诚度并不太高,旅游从业者对企业的忠诚度较职业忠诚度略低;(2)人口统计学因素包括婚姻状况、年龄、专兼职、学历、最后毕业专业、工作职务、职称情况不同,旅游从业者忠诚度也不相同,性别只是单一地影响旅游从业者的职业忠诚度;(3)不同类型旅游企业员工的职业忠诚度不同,景区的职业忠诚度最高,其次是旅行社,酒店员工的职业忠诚度最低;(4)工作满意、收入满意、职业前景乐观预期、工作努力回报预期、旅游工作的社会认可度感知及旅游企业环保经营认知因素是影响我国旅游从业者企业忠诚度的重要因素,而工作满意、职业发展前景乐观预期、努力工作回报预期、同事关系、旅游企业环保经营认知、旅游发展的政策环境认知因素对我国旅游从业者的职业忠诚度有显著的影响。
[Abstract]:Employee loyalty is very important for the long-term development of the enterprise. The research on employee loyalty of tourism enterprises is very necessary for the sustainable development of tourism enterprises and regional tourism. This paper makes a research on the professional loyalty of tourism practitioners in 31 mainland provinces and regions in China. Questionnaire survey of large sample size. The author makes a statistical analysis of the primary data by using SPSS 16.0. The study finds that the professional loyalty of tourism practitioners in China is not very high. Tourism practitioners' loyalty to enterprises is slightly lower than the professional loyalty; (2) demographic factors include marital status, age, part-time work, educational background, final graduation, job title and professional title, and the loyalty of tourism practitioners is also different. Gender only affects the professional loyalty of tourism practitioners; 3) different types of tourism enterprise employees have different occupational loyalty, the highest degree of occupational loyalty is in scenic spots, followed by travel agencies, hotel employees have the lowest degree of professional loyalty; 4) Job satisfaction, income satisfaction, career prospects are optimistic, and the return of work effort is expected. The social recognition perception of tourism work and the cognitive factors of tourism enterprises' environmental protection management are the important factors that affect the enterprise loyalty of tourism practitioners in our country, and the job satisfaction and the optimistic prospect of career development are expected. The expectation of return on hard work, the relationship between colleagues, the cognition of environmental protection management of tourism enterprises, and the cognitive factors of policy environment of tourism development have significant influence on the professional loyalty of tourism practitioners in China.
【作者单位】：华中师范大学城市与环境科学学院;中国地质大学经济管理学院;
【基金】：教育部哲学社会科学发展报告项目“中国旅游业业发展报告”(11JBGP041) 教育部青年基金资助项目“基于休闲者视角的城市休闲空间质量评价指标体系研究”(10YJCZH082) 湖北省教育厅人文社科研究项目“城市休闲者行为特征及其空间效应研究”(2010b047)
【分类号】：F592
【正文快照】： 引言旅游业以提供有形产品和无形服务为特色,需要员工与游客面对面全方位接触来提供各种服务;游客与旅游从业者之间的关系要更近于游客与旅游企业之间的关系。在许多国家,因为旅游从业者尤其是基层从业者整体工资收入和社会地位相对较低,旅游接待行业已经饱受员工流失之苦。“

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