旅游产业融合发展的动力、机制与策略研究——以文化旅游业为例

发布时间：2018-01-01 21:29

本文关键词：旅游产业融合发展的动力、机制与策略研究——以文化旅游业为例　出处：《哈尔滨商业大学学报(社会科学版)》2013年04期 　论文类型：期刊论文

【摘要】：面对旅游需求的日益多样化、市场竞争的不断加剧、技术创新的大力推动和旅游产业的综合集成,旅游产业融合已成为其转型升级以谋求更好更快发展的重大契入点和必然选择。为了探寻一条加快我国旅游产业融合发展之路,以文化旅游业为例,在剖析旅游产业融合的经济意义和动力需求基础上,阐述了旅游产业融合发展的价值链解构与重构的实现机制,从而系统地给出了旅游产业融合发展的应对策略:既要充分发挥旅游市场在资源整合、产品开发和消费引导中的导向作用,又要积极加强政府在政策与体制保障、统一监管和跨界治理中的宏观管理功能,走一条基于多元融合路径构建多样化融合模式的可行之路。
[Abstract]:In the face of the increasing diversification of tourism demand, the increasing market competition, the promotion of technological innovation and the integrated integration of tourism industry. Tourism industry integration has become its transformation and upgrading to seek better and faster development of the major entry point and inevitable choice. In order to explore a way to speed up the development of tourism industry, take cultural tourism as an example. On the basis of analyzing the economic significance and power demand of tourism industry integration, this paper expounds the realization mechanism of the deconstruction and reconstruction of the value chain of tourism industry integration and development. Therefore, the countermeasures of tourism industry integration and development are given systematically: it is necessary to give full play to the guiding role of tourism market in the integration of resources, product development and consumption guidance. It is also necessary to actively strengthen the macro-management functions of government in policy and institutional guarantee, unified supervision and cross-border governance, and take a feasible road of constructing diversified integration mode based on multiple integration path.
【作者单位】：哈尔滨商业大学商业经济研究院;
【分类号】：F592
【正文快照】： 旅游产业融合通常是指与其他产业之间或旅游产业内不同行业之间相互渗透、相互交叉,最终融合为一体,逐步形成新产业或产业链的动态发展过程[1]。《国务院关于加快发展旅游业的意见》明确指出:要“强化大旅游和综合性产业观念”,要“大力推进旅游与文化、体育、农业、工业、林

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