中国旅游上市公司成长性评价研究

发布时间：2018-01-02 07:27

本文关键词：中国旅游上市公司成长性评价研究　出处：《沈阳航空航天大学》2013年硕士论文　论文类型：学位论文

【摘要】：有着“无烟产业”和“永远的朝阳产业”美称的旅游业，已经和石油业、汽车业并列为世界三大产业。在中国，旅游业作为一项新兴产业，经过改革开放30多年来从无到有，从小到大的发展，，已初具产业规模，在国民经济中地位也变的越来越重要。近几年来，随着中国经济的不断发展，人民生活水平的不断提高以及国家对节假日的调整，中国旅游业发展的越来越成熟，这为中国旅游企业的发展带来了难得的机遇；然而，随着中国加入WTO后，国际旅游企业纷纷进入，与国内旅游企业抢占国内旅游市场，这就表明了中国旅游企业面临着巨大的压力和挑战。怎样抓住机遇，迎接挑战，促进中国旅游企业的发展成为重要的课题。对处于中国旅游业“龙头”地位的旅游上市公司的成长性评价研究，有助于了解中国旅游上市公司成长现状，对旅游企业可持续发展问题的研究具有重要的意义。本文界定了旅游上市公司的概念和分类，选取了20家旅游上市公司作为研究样本。在总结国内外现有成长性评价体系、评价方法以及结合中国旅游企业自身特点的基础上，构建了中国旅游上市公司成长性综合评价体系及评价模型，应用因子分析法对中国旅游上市公司2007年到2011年成长方面的指标数据进行了实证分析，提取出了7种能够反映旅游上市公司成长性的指标，并计算出中国旅游上市公司的成长性得分并对成长性得分进行排序。实证研究结果表明：中国旅游上市公司中有超过一半以上的企业成长性得分小于0，这说明中国大多数旅游上市公司的成长性不容乐观。具体而言，在旅游上市公司中，酒店类的成长性最好，其次是景区类，综合类最差，而且旅游行业的不同子行业之间以及相同子行业内部的不同企业之间的成长性存在一定的差距。最后，本文从宏观和微观两个层面提出了提升中国旅游上市公司成长性的对策建议。
[Abstract]:There is a "smokeless industry" and "eternal sunrise industry" reputation of the tourism industry, and the oil industry, automobile industry tied for the three major industries in the world. In Chinese, the tourism industry as an emerging industry, after 30 years of reform and opening up from scratch, from small to large development, a position in the national industry scale the economy has become increasingly important. In recent years, with the continuous development of Chinese economy, improvement of people's living standard and the adjustment of the national holiday, Chinese tourism development become more and more mature, which brings a rare opportunity for the development of China tourism enterprises; however, with China after joining WTO international tourism enterprises have entered, and domestic tourism enterprises to seize the domestic tourism market, which means that Chinese tourism enterprises are facing enormous pressure and challenges. How to seize opportunities, meet challenges, and promote tourism China The development of enterprises has become an important issue. Evaluation of the growth of Tourism Listed Companies in the leading position of Chinese tourism helps to understand the growth status of China's tourism listed companies, and is of great significance for the study of sustainable development of tourism enterprises.
This paper defines the concept and classification of tourism listed companies, selects 20 listed tourism companies as the research sample. In the existing growth evaluation system at home and abroad, and the evaluation method based on the characteristics of China tourism enterprises, establish the system of evaluation and assessment of the growth of the tourism listed companies China model, using factor analysis method an empirical analysis on the index data of Chinese tourism listed companies from 2007 to 2011 the growth of 7 kinds of extraction method, can reflect the growth of the index of tourism listed companies, and calculate the growth score Chinese tourism listed companies and sort the growth score.
The empirical results show that: Chinese tourism listed companies have more than half of the companies'growth score less than 0, indicating that the growth of the tourism China most listed companies are not optimistic. Specifically, in the tourism listed companies, the growth of the hotel is the best, followed by the scenic spot and the comprehensive class is the worst, but there is a certain the gap between the growth of the tourism industry in different sub sectors and different enterprises within the same sub sector. Finally, this paper puts forward several suggestions to promote the growth of China tourism listed companies from two macro and micro level.

【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6;F832.51;F224

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