绍兴文化休闲旅游开发研究

发布时间：2018-01-05 11:15

本文关键词：绍兴文化休闲旅游开发研究　出处：《浙江师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：休闲旅游是在传统旅游的基础上,将休闲要素与旅游要素结合起来的一种旅游形式。因其能够满足旅游者“回归自然,享受自我”的心理需要,成为当下旅游发展的新趋势。绍兴历史悠久,文化积淀深厚,是我国第一批历史文化名城,又有“中国最佳魅力城市”的称号,自然资源与文化资源组合度高,为绍兴开发文化休闲旅游提供了充分条件。本文通过实地调查和数据分析等方法,对绍兴文化休闲旅游资源和客源市场进行调查和分析,结合绍兴休闲旅游的发展现状和存在的问题,开发设计绍兴文化休闲旅游区,并提出相关开发建议。本文共分为六个部分：第一部分主要介绍了绍兴文化休闲旅游开发的背景和研究意义,以及本文的研究方法,国内外休闲旅游研究进展的相关情况。第二部分对休闲、休闲旅游以及文化与休闲旅游之间关系等相关概念进行了探讨和研究,并归纳和总结了本文的旅游可持续发展、体验经济、马克思休闲文化等理论基础。第三部分在绍兴文化休闲旅游资源调查和分类的基础上,对资源进行总体评价和分析；其次,分析客源市场的现状和游客接待构成,以问卷的方式掌握游客的特征、旅游行为和对休闲旅游的态度,确定绍兴文化休闲旅游的目标市场。第四部分主要阐述绍兴休闲旅游的开发现状和资源利用情况,并提出了目前存在的问题,在此基础上研究开发绍兴文化休闲旅游的必要性。最后部分在上述分析的基础上,提出绍兴文化休闲旅游开发原则和开发思路,将理论运用到古城、兰亭、南山湖、大佛寺等几个文化休闲旅游区的设计中,补充提出发展的具体建议。并对全文进行总结,并提出进一步研究方向和展望。
[Abstract]:Leisure tourism is a form of tourism which combines leisure elements with tourist elements on the basis of traditional tourism, because it can meet the psychological needs of tourists "returning to nature and enjoying themselves". It has become a new trend of tourism development. Shaoxing has a long history and profound cultural accumulation. It is the first batch of historical and cultural cities in China, and it has the title of "the best charm city in China". The combination of natural resources and cultural resources is high. It provides sufficient conditions for the development of cultural leisure tourism in Shaoxing. Through field investigation and data analysis, this paper makes an investigation and analysis of the cultural leisure tourism resources and tourist market in Shaoxing. Combined with the present situation and existing problems of Shaoxing leisure tourism, this paper develops and designs the Shaoxing cultural leisure tourism area, and puts forward some relevant suggestions. This paper is divided into six parts: The first part mainly introduces the background and significance of the development of Shaoxing cultural leisure tourism, as well as the research methods of this paper, and the related situation of the domestic and foreign leisure tourism research progress. The second part of the leisure, leisure tourism and the relationship between culture and leisure tourism and other related concepts are discussed and studied, and summarized the sustainable development of tourism, experience economy. Marx leisure culture and other theoretical basis. In the third part, on the basis of the investigation and classification of the cultural leisure tourism resources in Shaoxing, the overall evaluation and analysis of the resources are carried out. Secondly, it analyzes the present situation of tourist market and the structure of tourist reception, grasps the characteristics of tourists, tourism behavior and attitude towards leisure tourism, and determines the target market of Shaoxing cultural leisure tourism. The 4th part mainly expounds the present situation of the development and the utilization of resources of Shaoxing leisure tourism, and puts forward the existing problems, on the basis of which the necessity of the development of Shaoxing cultural leisure tourism is studied. Finally, on the basis of the above analysis, the author puts forward the development principles and development ideas of Shaoxing cultural leisure tourism, and applies the theory to the design of several cultural leisure tourism areas such as ancient city, Lanting, Nanshan Lake, Dafusi and so on. To supplement the specific suggestions for development, and summarize the full text, and propose further research directions and prospects.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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