青岛创意旅游发展研究

发布时间：2018-01-06 16:43

本文关键词：青岛创意旅游发展研究　出处：《青岛大学》2012年硕士论文　论文类型：学位论文

【摘要】：创意旅游产生于世界范围内普遍兴起的创意产业背景,它不是“创意”与“旅游”的简单融合,包括三个层面的内容：其一,有创造性的游客超越观光层面,进行参与性体验与真实性体验的旅行,置身于诸如摄影、雕刻、烹饪、音乐、舞蹈等创意活动并与目的地居民互动互助,共同分享开发创造潜能,学习并体验旅游目的地艺术、文化、传统、遗产及生活方式等社会氛围；其二,创意城市本身或某一特色建筑、街区等作为旅游吸引物吸引游客前往参观游览；其三,游客直接参与以被动和互动形式表现的诸如电影、建筑、时尚、设计等的“创意产业旅游” 近十几年间创意旅游在国内外得到迅猛发展,其良好的发展势头以及在旅游产业结构升级中发挥的重要作用引起学术界的广泛关注,但目前对于创意旅游的理论研究还不多。青岛是我国优秀旅游城市和对外交往中心,具有发展创意旅游的显著优势。本文在深入研究创意旅游基础理论问题的基础上,详细分析了青岛发展创意旅游具备的产业基础、资源优势和市场条件,总结了青岛创意旅游发展的现状和存在的制约因素,最后对青岛发展创意旅游的思路、模式和对策进行了的探讨。第一章,引言。主要介绍了本论文的研究目的和意义、研究背景、研究综述、研究内容和方法。第二章,创意旅游基础理论问题研究。对创意旅游的概念界定和分类、创意旅游发展的相关理论、创意旅游发展的基础与条件、创意旅游的生产和消费特征,进行了探讨,为后文的研究提供了理论支持。第三章,青岛创意旅游发展条件分析。结合青岛自身特点,分析了青岛发展创意旅游的总体环境、相关产业基础、资源条件、市场条件以及发展现状与前景。第四章,青岛创意旅游发展策略研究。探讨了青岛创意旅游发展的思路和模式,对青岛创意旅游产品体系构建、旅游市场的培育、创意旅游发展的支持和保障措施提出了相应的对策和方案。第五章,结语。本文的研究结论以及存在的不足。
[Abstract]:Have a universal rise in the world within the scope of the creative industry background of creative tourism, it is not a simple fusion of "creative" and "tourism", including three aspects: first, the creative aspect of sightseeing tourists beyond, participate in travel experience and exposure to the authenticity of the experience, such as photography, sculpture, cooking music, dance, creative activities and the destination residents share the mutual interaction, the development of creativity, learning and experience art, tourism destination and cultural heritage, the traditional way of life, and social atmosphere; second, the creative city itself or a special building blocks, as tourist attractions to attract tourists to visit; third, visitors to participate in passive and interactive forms such as movies, architecture, fashion, design and creative industry tourism"
In the recent decades of creative tourism at home and abroad has been the rapid development of the good momentum of development and play an important role in the upgrading of industrial structure in tourism caused widespread concern in academic circles, but the theoretical research on the creative tourism is not enough. Qingdao is an excellent tourist city of China and foreign exchange center, has significant advantages in the development of creative tourism. Based on the in-depth study of the theory of creative tourism based on the detailed analysis of the development of Qingdao creative tourism with industrial base, resources and market conditions, summarizes the current situation of Qingdao creative tourism development and the existing constraints, the development of Qingdao Tourism creative ideas, explore the mode and Countermeasures of.
The first chapter, introduction, mainly introduces the purpose and significance of the research, the research background, the research review, the research content and the method.
The second chapter studies the theory basis of the concept of creative tourism. The definition and classification of creative tourism, the development of creative tourism related theory, basis and conditions for the development of creative tourism, creative tourism production and consumption characteristics, are discussed for the following research provides a theoretical support.
The third chapter analyzes the development conditions of creative tourism in Qingdao. Combined with Qingdao's own characteristics, it analyzes the overall environment, related industry foundation, resource conditions, market conditions, development status and prospects of Qingdao's creative tourism development.
The fourth chapter, the research on the development strategy of creative tourism in Qingdao, explores the ideas and models of the development of creative tourism in Qingdao, and puts forward the corresponding countermeasures and plans for the construction of Qingdao creative tourism product system, the cultivation of tourism market, the support and safeguard measures of creative tourism development.
The fifth chapter, conclusion. The conclusion of this paper and the shortcomings of the existence of this paper.

【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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