淄博市旅游集散中心体系构建与完善研究

发布时间：2018-01-08 12:29

本文关键词：淄博市旅游集散中心体系构建与完善研究　出处：《山东师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：旅游集散中心是为旅游者，特别是散客旅游者提供旅游咨询、预订、集散等服务，同时具有旅游公共服务功能的组织实体。随着我国经济的迅速发展和旅游市场的不断完善，我国居民的旅游消费支出不断增加，出游方式也随之呈现出个性化、散客化趋势，旅游集散中心因此在上海、北京、杭州等主要旅游城市应运而生，，并在全国迅速兴起。淄博市拥有丰富的文化旅游资源，是山东省五大旅游区、八个主要旅游城市之一。经过近年的建设和发展，淄博市的旅游资源优势得到进一步发挥，旅游市场也日趋成熟，加之承接了高铁及动车带来的大批京津和长三角两大城市群的高端自助游客，散客客流量迅速增加。为完善散客旅游接待体系，适应散客旅游人数迅速增加的市场需求，淄博市于2011年5月成立了旅游集散中心。目前，集散中心正处于起步阶段，实现集散中心的成功运营对于提升淄博市的城市旅游服务功能，促进旅游业的可持续发展具有重要意义。本文通过结合前人理论研究成果和分析典型实例的成败经验，对淄博市旅游集散中心体系的构建和完善进行了系统性分析研究，意在为淄博市旅游集散中心的运营发展提供建议，也为中小旅游城市旅游集散中心的发展提供一个参考样本。本文采用理论与实践相联系、定性与定量相结合的研究方法，首先进行了全面的国内外研究综述，系统地梳理了旅游集散中心的概念、功能、发展影响因素及运营模式，阐述了成本理论、系统理论、前后台分离理论等相关的基础研究理论。其次，从城市经济发展水平、城市特点、城市化水平等角度分析了淄博市旅游集散中心体系构建与完善的优势条件，总结了淄博市旅游集散中心建设现状与存在的问题。再次，明确了淄博市旅游集散中心体系的构建原则和目标，提出了“一个中心，一条环线”的网络化体系布局，构建了借助协同集成平台的前后台分离体系并详细分析了体系的构成、选址策略及运营策略。最后，将波特的“钻石模型”应用于旅游服务业，构建了适用于旅游服务业的“钻石模型”，并将其应用于淄博市旅游集散中心，从生产要素的投入、企业战略等方面详细论述了淄博市旅游集散中心的完善措施。
[Abstract]:The Tourism Center for tourists, especially individual tourists to provide travel information, booking, distribution and other services, at the same time with the tourism public service function entities. With the rapid development of China's economy and tourism market continues to improve, China's tourism spending is increasing, also shows the personalized travel way and the individual trend, the tourism center in Shanghai, Beijing, the main tourist city of Hangzhou came into being, and in the rapid rise. Zibo city has rich cultural tourism resources, Shandong province is the five largest tourist area, one of the eight major tourist city. After construction and development in recent years, the advantages of tourism resources in Zibo city further play, the tourism market is becoming mature, and undertake the high-speed rail and EMU will bring a large number of Beijing and Tianjin and the Yangtze River Delta city group of two high-end self-service tourists, individual passenger The amount is increasing rapidly. In order to improve the individual tourist reception system, to fit the rapid increase in the number of market demand, the establishment of the Zibo tourism center in May 2011. At present, distribution center is in the initial stage, implementation of distribution center to enhance the successful operation of the Zibo City Tourism service function, is of great significance to promote the sustainable development of tourism in this paper. Combined with previous research results and the analysis of typical examples of success experience, to construct and perfect to carry out systematic research and analysis of Zibo city tourism center system, provide suggestions to Zibo city tourism center operation development, also for the development of small and medium-sized tourism city tourism center provides a reference sample.
This article uses the theory with practice, combining qualitative and quantitative research methods, firstly summarizes the overall research conducted at home and abroad, systematically analyzes the concept of tourism center function, factors and operation mode of development, expounds the cost theory, system theory, the theoretical basis of the research before and after the separation of Taiwan and other related theory. Secondly, from the economic development level of the city, city, city level analysis of the construction of Zibo city tourism center system and the perfection of the advantages, problems summarizes the current situation of Zibo tourism hub construction and existence. Once again, the construction of Zibo city tourism center system principles and objectives, proposed the "one center, the network system layout of a link", constructed by Taiwan before and after the collaborative platform separation system and a detailed analysis of the structure of the system, the location. Strategy and operation strategy. Finally, Potter's "Diamond Model" is applied to the tourism service industry, construction for tourism service industry "diamond" model, and applies it to Zibo tourist center, from the investment of production factors and business strategy and discusses the Zibo City Tourism Center perfect measures.

【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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